M.A. Strategic Marketing Management
Unlimited State Recognition
M.A. Strategic Marketing Management at a Glance
| Standard period of study: | 3 semester plus 1 semester thesis |
| Semester start: | September (fall term) |
| Degree: | Master of Arts |
| Campus: | Munich, Berlin |
| Accreditation: | FIBAA, German Accreditation Council |
| Admission requirements: | 30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology (all requirements). |
| Semester abroad: | One compulsory integrated |
| Practical experience: | 12 weeks compulsory internship, workshops, excursions |
| Language: | 100 % English |
| Additional language: | None |
| Tuition fees: |
6,180 Euro per semester (1st – 3rd semester) in Berlin monthly payment possible Enrollment fee (EU- & EWR-students): 600 Euro Enrollment fee (Non-EU-students): 1,500 Euro Thesis fee (4th semester): 1,200 Euro |
Start your studies – digital or on campus
You don't know if you can be on campus for the start of the first semester in times of corona? No problem, please contact your study advisor.
Master Marketing - Qualification as Marketing Expert
In the Marketing Master you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, to plan and control them in a target-oriented manner.
The Master's in Marketing includes practice-oriented courses, an integrated twelve-week practical phase and an extensive market research project to help you develop and solve entrepreneurial problems.
Country-Specific Marketing Instruments
Internationality is an important keyword in the Marketing Master's programme. The Master in Marketing
- will be studied 100% in English,
- includes an integrated semester abroad at one of around 190 partner universities, and
- offers you the opportunity to complete a second international degree (Double Degree) at a partner university.
You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.
How Can I Apply?
The Master's program in Marketing is not restricted by a “Numerus Clausus” (NC). Instead, you take part in an internal entrance test of the university, which tests your motivation, your abilities and your personality structure.
Further information about the admission requirements and the application process
In the Middle of Practice
On the Move Internationally During the Studies
Springboard to Your Career
As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.
Raphael Brinkert, Managing Director Jung von Matt/sports
Do you have any questions about studying? Please contact us!
You can also ask questions regarding your studies via WhatsApp:
+49 151.41 97 68 03
They will be answered from Monday to Friday 10:00 a.m. – 03:00 p.m. or the next working day at the latest.
Dortmund Campus
Ramona Nowak
+49 231.97 51 39-42
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Frankfurt/Main & Cologne Campus
Marie-Luise Wachowski
+49 69.66 05 93 67-49
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Munich & Stuttgart Campus
Nina Weidemann
+49 89.2 00 03 50-42
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Hamburg & Berlin Campus
Katharina Bohm
+49 30.3 15 19 35-101
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