Master Strategic Marketing Management

Unlimited State Recognition

Rankings and figures

M.A. Strategic Marketing Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: September (fall term)
Degree: Master of Arts
Campus: Munich, Berlin
Study types: Full Degree, Distance Learning
Accreditation: FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology (all requirements).
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100 % English
Additional language: None
Tuition fees:

6,180 Euro per semester (1st – 3rd semester) in Berlin
6,480 Euro per semester (1st – 3rd semester) in Munich

monthly payment possible

Enrollment fee (EU- & EWR-students): 600 Euro

Enrollment fee (Non-EU-students): 1,500 Euro

Thesis fee (4th semester): 1,200 Euro

Early Bird Discount: Save 1,000 Euros for fall term by June 15th when you sign a contract! You can find out everything you need to know from your study advisor.

Start your studies – digital or on campus

You don't know if you can be on campus for the start of the first semester in times of corona? No problem, please contact your study advisor.

Marketing Master program content

Master Marketing - Qualification as Marketing Expert

In the Marketing Master you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, to plan and control them in a target-oriented manner.

The Master's in Marketing includes practice-oriented courses, an integrated twelve-week practical phase and an extensive market research project to help you develop and solve entrepreneurial problems.

View the contents of the Marketing Master programme

Marketing Master - study abroad

Country-Specific Marketing Instruments

Internationality is an important keyword in the Marketing Master's programme. The Master in Marketing

  • will be studied 100% in English,
  • includes an integrated semester abroad at one of around 190 partner universities, and
  • offers you the opportunity to complete a second international degree (Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

Learn more about semesters abroad


How Can I Apply?

The Master's program in Marketing is not restricted by a “Numerus Clausus” (NC). Instead, you take part in an internal entrance test of the university, which tests your motivation, your abilities and your personality structure.

Further information about the admission requirements and the application process

In the Middle of Practice

On the Move Internationally During the Studies

Springboard to Your Career

Raphael Brinkert
As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.

Raphael Brinkert, Managing Director Jung von Matt/sports

Do you have any questions about studying? Please contact us!

You can also ask questions regarding your studies via WhatsApp:
+49 151.41 97 68 03
They will be answered from Monday to Friday 10:00 a.m. – 03:00 p.m. or the next working day at the latest.

Amanda Jelonek
Dortmund Campus
Amanda Jelonek
+49 231.97 51 39-42
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Marie-Luise Wachowski
Frankfurt/Main & Cologne Campus
Marie-Luise Wachowski
+49 69.66 05 93 67-49
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Nina Weidemann
Munich & Stuttgart Campus
Nina Weidemann
+49 89.2 00 03 50-42
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Katharina Bohm
Hamburg & Berlin Campus
Katharina Bohm
+49 30.3 15 19 35-101
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