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M.A. Strategic Marketing Management

Shape the marketing of the future with innovative marketing strategies

  • Sets the course for leadership in marketing management
  • Integrated semesters abroad & internships
  • AACSB accredited
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Master in Strategic Marketing Management at a Glance (full-time)

Standard period of study
3 semester plus 1 semester master thesis
Semester start
September (fall term)
Degree
Master of Arts (M.A.)
Study types

Full Degree, Distance Learning

Accreditations
AACSB, FIBAA, German Accreditation Council
Admission requirements

30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology

View all entry requirements

Semester abroad

One compulsory integrated

Practical experience
12 weeks compulsory internship, workshops, excursions
Language
100 % in English
Double Degree

Get a second master's degree from a partner university

Tuition fees

Overview of tuition fees and discounts

The only AACSB accredited private German University of Applied Sciences

ISM is recognized at the highest international level by the AACSB (Association to Advance Collegiate Schools of Business) and is the only private German University of Applied Sciences holding the prestigious AACSB accreditation. This is an important international seal of quality which certifies excellence in research and teaching.

The key requirements for receiving the prestigious accreditation are: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools receive this important seal. Read more.

AACSB accreditation for ISM

Fast Track: On the Fast Lane to Your Master in Strategic Marketing Management

When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Strategic Marketing Management degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

Book appointment with a study advisor now

Info Events

Do you want to learn more about us and our study programs? Visit our online info sessions and online trial lectures. We're looking forward to meeting you!

2025-01-16 at 02:00 PM (CET) - Online Info Session
Learn all about the English Bachelor, Master and MBA Programs

Register now

2025-02-06 at 02:00 PM (CET) - Online Info Session
Presentation of Bachelor, Master & MBA Programs

Register now
Spitzenposition im CHE-Masterranking

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

Masters in Marketing Management

Your Qualification as a Marketing Expert

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive promissing marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus master prepares you optimally for a career as Marketing Manager. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing, corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

During your studies you will benefit from intensive exchange with experts from the marketing communications world and conduct your own projects and marketing case-studies. The Master's in Strategic Marketing includes practice-oriented courses, an integrated 12-week practical phase and an extensive market research project to help you develop your marketing-related entrepreneurial and problem-solving skills.

To the program content
  • Basic know-how: marketing strategies, marketing planning
  • specific expertise: E-Marketing & E-Commerce, Öffentlichkeitsarbeit
  • Possible career fields: Brand Manager, Content Marketing Specialist
#In the Middle of Marketing Practice

E-Commerce & Social Media: Internship at Milupa

At Milupa, everything revolves around the baby and the healthy nutrition of child and mother. ISM student Ena Banovic immersed herself in this world of milk formula, baby food and nutritional supplements for a three-month internship. „It gave me a profound and contrasting insight into the professional world and the complex structures of trade marketing“, she sums the experience up. “Especially the different tasks and the support of the online marketing field made the internship very varied and diverse.”

Learn Country-Specific Marketing Instruments

Internationality is an important keyword in the Marketing Management postgraduate program. The Master in Strategic Marketing Management

  • is studied 100% in English,
  • includes an integrated semester abroad at one of our 190+ partner universities, and
  • provides the opportunity to complete a second international degree (Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

Learn more about the semester abroad
  • Integrated semester abroad at a partner university
  • International double degree possible
  • Fast Track: Graduation in 3 semesters
#On the Move Internationally During the Studies

Positive Impressions in Your Luggage

Lena Nagel decided to spend a semester abroad at the USB Stellenbosch in Cape Town, mainly due to academic reasons. "The university has an excellent reputation and is one of the two top business schools in South Africa. In addition, the country attracted me greatly, she says. The 26 year-old gathered plenty of positive impressions in her luggage before returning to Germany and now goes through the world with a more open-minded attitude.

How Can I Apply for the Master in Marketing Management?

In order to study marketing management at ISM, our university conducts an internal admission test in order to test your personality, motivation and skills. The International Management Master is not restricted by a “Numerus Clausus” (NC), so your overall skills count more than your grades. The admission test consists of preparing a short case study presentation in advance and an online interview with the program director.

We invite you to send your documents for a fast check of your application via a study advisor and then appy for an online admission test.

More infos about the application
  • Bachelor's degree (at least 180 ECTS)
  • complete application documents
  • Successful participation in the admission test
#Kick-Start Your Career

With a Master's Degree at Audi Marketing

After completing her studies, she went for her dream job: For Stefanie Hauber, her career dream has become reality. The ISM graduate entered product marketing at Audi AG immediately after completing her Master's degree in Strategic Marketing Management. She is responsible for Audi‘s A8-series strategy and the creation of marketing concepts. "Especially the many interfaces to other departments and business areas make my job incredibly exciting," reports Stefanie.
As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.
Raphael Brinkert, Managing Director Jung von Matt/sports

International, Individual, Inspiring – Your Advantages at a Glance

High quality education

first-class teaching, AACSB-accredited and with unlimited state accreditation (FIBAA).

Strong internationality
students of 84 nationalities. 30% international students.
Personal teaching atmosphere
study in small learning groups and learn from the best.
Close to practice
56 international & guest lecturers from the business world.
Network
of more than 190 partner universities to choose for your semester(s) abroad.
Future-oriented
With our study programs, you are ready for the working world of tomorrow.

Do you have any questions about studying?
Please contact us!

Send us your questions from Monday to Friday. We'll reply from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

Please note: our WhatsApp service will not be available during the holidays (24.-26.12 and 31.12.24-01.01.25). Please use the ChatBot during this time or send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Our student advisors are happy to answer all your questions about the ISM, our study programs, application and selection process and financing options in a personal appointment.
Get in touch for a consultation
Your Master Study Advisors

Katharina Röder

Campus Dortmund

Katharina Röder
+49 231.97 51 39-447
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Saleh
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg & Berlin

Jana Gripshöfer
+49 40.3 19 93 39-42
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