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M.A. Digital Marketing Management

The online Master in Digital Marketing prepares future marketing and sales managers with a strong foundation in digital business, offering flexible study models, customizable specialization modules and hands-on learning. Individual support from study coaches and tutors help you build expertise in data-driven and strategic marketing.

Student in the online master of digital marketing

Online Master's Degree in Marketing at a glance

Standard period of studies

4 semesters (full-time)

6 or 8 semesters (part-time)

Semester start
at any time
Degree

Master of Arts (M.A.)

Campus

100% online

Accreditations

AACSB, FIBAA, ZFU, German Accreditation Council

Language
English
Practical experience

Research & Consulting project

Tuition fees

Varies by selected time model

Awarded as Top Distance Learning University
In the 2026 comprehensive ranking of distance learning universities, ISM’s distance learning program ranks among the most popular providers. The evaluation was based on 12,238 reviews of a total of 395 providers from 2025. This is clear evidence of the program’s high quality and student satisfaction.

Info-Webinars on Distance Learning Master

Are you interested in a distance learning program and would like to learn more about your options at ISM? Then join one of our regularly held info webinars. Find the next available webinar below:

Meet a student: Master’s studies (EN)
30.06.2026 at 6 p.m. (CET)

Advantages of the online master's in marketing degree at ISM

Trial period during first four weeks
Opportunity to try out the distance learning program for free during the first four weeks. This way, you can make sure that ISM distance learning is really the right fit for you.
Learn whenever and wherever you want

With a distance learning Master at ISM, you can tailor your postgraduate education to fit your personal circumstances. Learning materials are available online, in digital form. Whether at your desk, on the go, or on the couch: you decide how to fit your studies into your daily routine.

Personalized support
Our study coaches and support team are always here to help you with any questions you may have and to ensure your academic success.
Interactive exercises and exam preparation
Numerous practical exercises, flashcards, and practice exams will help you prepare thoroughly for your exams.
Close contact with faculty
Our experienced instructors and tutors provide you with both academic and practical support - so you can stay on track and achieve your goals.
100% flexible exams
No need to travel - all exams are included in the tuition and can be taken conveniently online.
Study extension at no cost

If you are unable to earn all the required credit points within the standard period of study (e.g., 4 semesters for the full-time online Master's), you can make up the missing credits during two additional free semesters. This applies to all study tracks.

The online master’s degree in digital marketing forms the foundation for your career. If you decide to pursue a distance learning degree at ISM, you’ll benefit from numerous advantages that offer you maximum flexibility.

Request info material
Download our information material free of charge. We can also send it to you by post on request.
Contact the study advisors
Our study advisors answer your questions about ISM, programs, applications, and financing.
Applying to ISM

Register for online admission, upload your documents and start your dream degree program.

Accredited distance learning programs
Our distance learning degree programs are tested and approved by the State Central Office for Distance Learning (ZFU).

How your Master’s degree Digital Marketing Management works

The distance learning digital marketing master’s online at ISM stands out for its well-designed structure and strong practical focus. It combines strategic marketing expertise with modern digital tools and communication techniques, preparing you to succeed in today’s fast‑moving digital landscape.

You’ll study core subjects such as applied statistics, market research, innovation and strategic management, as well as digital ethics and law. Together, these modules equip you with the analytical skills needed to interpret data, optimise digital strategies, and make informed marketing decisions.

Choose your path: study digital marketing online full-time or part-time

Thanks to ISM’s flexible learning models, you can adapt your study plan to fit your life's requirements, making this programme a strong choice for anyone seeking a digital marketing master’s degree online. This curriculum provides a sample study plan for the full-time option.

Whether you choose to study in full-time or part-time, our flexible study options adapt to your life and support you on your personal career path.

Master’s degree Digital Marketing Management -
Exemplary study plan for full-time distance learning

1. Semester
  • Applied Statistics & Advanced Market Research (10 ECTS)
  • Digital Marketing Strategy & Planing (10 ECTS)
  • Digital Customer Experience (5 ECTS) live seminar
  • Leadership (5 ECTS) live seminar

2. Semester
  • Innovation & Strategic Management (10 ECTS)
  • Digital Communication (10 ECTS)
  • Digital Marketing Tools (5 ECTS) live seminar
  • Digital Bootcamp (5 ECTS) 
3. Semester
  • Ethics & Law (10 ECTS)
  • Negotation & Consulting (5 ECTS)
  • Research & Consulting Project (10 ECTS) 

Elective subjects:

  • Essentials of Digital Communication (5 ECTS) OR
  • Digital Marketing Tools (5 ECTS)
4. Semester
  • Master's Thesis (30 ECTS)
Trial study online

Would you like to get to know your ISM distance learning program for four weeks - with no obligation, free of charge, and hassle-free? With us you can get a first impression of our learning materials and online learning platform without any obligations. Sign up today  for the online trial study. We look forward to introducing you to our Distance Learning programs!

Application – Master's in Digital Marketing Distance Learning

Admission process

Secure your study place in 4 steps:

    Have you decided on a distance learning program at ISM and want to start now? The advantage of our distance learning university: You can start anytime!
  1. Submit your application
    Submit your online application via our application form and provide all relevant information about your academic and personal background.

  2. Review of your documents
    Once we have received your available documents and certificates, we will carefully check your professional qualifications and your formal eligibility to study. We will then schedule a brief academic consultation session with you.

  3. Personal selection interview incl. presentation
    The next step is to get to know you personally. You will give a short presentation and have a structured online selection interview.

  4. Admission and enrollment
    After successfully completing the application process, you will receive the study contract. By signing the study contract and submitting the required enrollment documents, you will secure your place at our university and can begin your distance learning studies at one of the leading business schools. You will receive an enrolment number and a student ID as well as access to all the content of your online degree program.
Required documents

In order to verify that you are eligible to study Master at our university, we require the following documents:

  • Completed application form
  • Copy of identity card
  • Copy of Bachelor's degree and transcript of records (or equivalent, if available)
  • School-leaving diploma (such as high school diploma, vocational diploma, or equivalent) in the original language incl. subjects and transcript of records
  • Proof of English language proficiency at min. level B2 (see below)
  • CV.

Optional:

  • Translations of all attached educational certificates (English)
  • Proof of professional qualifications for applicants
  • Proof of university and non-university knowledge already acquired
  • Proof of professional experience or professional training
  • Proof of disabilities and hardship cases.
Admission requirements

To be admitted to a master's program, you need to have successfully completed a bachelor's degree with at least 180 ECTS credits or an equivalent degree from a university, university of applied sciences, or recognized foreign university. 

For admission to an economics master's program at ISM, you should have earned at least 30 ECTS credits in the field of business sciences in your previous degree. You can acquire missing ECTS credits through online bridging courses from the ISM Distance Learning Bachelor curriculum, or for example through demonstrated relevant qualified professional experience.

You must also provide proof of language proficiency at least at the level B2 in the language of instruction (English in this case), submit all application documents in full, and successfully complete the admission process.

Accepted proof of English language proficiency:

  • School transcripts demonstrating that English was studied for at least 5 years leading up to a degree that qualifies you for university admission, or
  • A language certificate from a certified provider at a minimum of level B2 (such as IELTS, TOEFL), no more than two years old, or
  • High school diploma from an English-speaking school system, or
  • University degree in English studies or an English-language university degree obtained in a country or region where English is the official language and/or where English was the language of instruction, or
  • Completion of at least 30 ECTS credits of modules taught in English in an English-language university program.
Recognition of prior learning

If you have already completed professional training or passed exams in another degree program, you can apply to have your previous achievements recognized for your ISM online master's degree program and thus shorten your study time. You will benefit from a more efficient course of study, enter a higher semester if applicable, and gain valuable freedom for practical experience or individual specializations.

Here's how it works: Send your existing certificates (including the module handbook) to our This email address is being protected from spambots. You need JavaScript enabled to view it. We will carefully review your documents and inform you transparently about whether and which credits can be transferred and what this means for your course of study.

Trial study

Want to know what to expect from your distance learning program? Then a trial study period is just right for you. Would you like to get to know your ISM distance learning program for four weeks - with no obligation, free of charge, and hassle-free? Then sign up for the online trial study. With this free opportunity, you’ll learn about the degree programs, get a first impression of the methods used in distance learning, and establish a solid foundation for your decision regarding the online study program. 

Simply fill out the form on our website, and you can start exploring and trying out the program right away. See for yourself the quality of our courses and content. We look forward to your registration!

Pre-Check –
Find out if you can study at ISM
Use the free Pre-Check: Upload your documents and we'll quickly verify whether you meet the requirements for studying with us.
Bring a friend &
secure 500 euro

Study together and benefit: Refer a friend to ISM and earn up to 500 Euro for a successful enrollment through our “Bring a Friend” program. Interested? Fill out the form below.

Tuition fees & financing of the Master Digital Marketing Management

Tuition full-time

4 Semester, 30 ECTS per Semester

  • Enrollment fee
    690 €
  • Total price (incl. two free additional semesters)
    13.170 €

520 €/month

Tuition part-time fast

6 Semester, 20 ECTS per Semester

  • Enrollment fee
    690 €
  • Total price (incl. two additional semesters)
    14.010 €

370 €/month

Tuition part-time slow

8 Semester, 15 ECTS per Semester

  • Enrollment fee
    690 €
  • Total price (incl. two additional semesters)
    15.090 €

300 €/month

To help you get started with your online master studies, we’re happy to assist you with information about scholarships and financing.

FAQ – Distance Learning Digital Marketing Master

Why study an online Master's degree in Digital Marketing?

An online master’s in digital marketing gives you the strategic and creative expertise needed to help brands succeed in today’s fast-changing digital landscape. The programme combines data-driven marketing insights with innovative communication techniques, enabling you to understand target audiences, optimise campaigns, and design effective multi-channel strategies. You’ll explore digital consumer behaviour, content creation, marketing analytics, and paid media management, while strengthening your ability to plan and implement impactful digital initiatives.

As a modern master’s in digital marketing delivered via distance learning, the programme emphasises practical application and emerging industry trends, preparing you to shape online communication and lead digital strategies. You’ll graduate equipped to manage global campaigns and create meaningful engagement in an increasingly competitive digital environment.

Can I study the Digital Marketing Master online while working full-time?

Yes, the digital marketing master’s online at ISM is specifically designed for working professionals. All course materials, lectures and assessments are available digitally, allowing you to study at your own pace and from any location. Whether you choose the full-time or part-time route, the flexibility of this online master’s in digital marketing makes it easy to combine your studies with a full-time job, family commitments, or other responsibilities.

Which time models do I have to study online marketing degree online?

You have several options for completing the program. This allows you to customize and flexibly structure your studies. 

You can study the program full-time in four semesters, or part-time, in two versions:

  • slow - in 8 semesters, or
  • fast - in six semesters.

Is there a numerus clausus (NC) needed for admission to the Digital Marketing Master's program?

No, there is no numerus clausus (NC or average grade) required for this programme. Admission to the online master’s degree in digital marketing at ISM is based on meeting the general entry requirements rather than your previous grades. This open admission policy enables motivated applicants to start their studies without grade-related restrictions, making the program an attractive option for professionals and career changers looking for one of the best online masters in digital marketing.

Is the online Digital Marketing Master's at ISM officially recognized?

This Digital Marketing program is fully accredited by reputable higher education authorities, ensuring that your qualification is recognised both in Germany and internationally. ISM also holds the prestigious international AACSB accreditation – a mark of excellence awarded to only around 6% of business schools worldwide. This underscores the academic quality of one of the leading master’s programmes in digital marketing in Germany and highlights the strong reputation of ISM’s master’s in digital marketing distance‑learning offering.

Although each student is located somewhere around the world, there is still direct interaction with one another — study coaches help, you support each other and can engage in discussions with professors during monthly meetings, just like in a traditional lecture.
Hannah Pohl,
Student in a ISM distance learning program
Questions about studying?
Contact us!

Whether in a personal consultation, by phone, email, or WhatsApp - we are always available to answer your questions and are happy to provide you with individual support on your path to university!

WhatsApp

Please feel free to send us a message from Monday to Friday. We are always available on weekdays from 10:00 a.m. to 3:00 p.m. German time (CET).

Request a consultation
Our study advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment. Do not hesitate to contact us!
Your Master Study Advisors
Hausen Olivia

Marcella Brockerhoff

Tel.: +49 711.51 89 62-221

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Ana Kammerer

Caroline Gercek

Tel.: +49 221.27 09 95-55

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Hausen Olivia

Jana Gripshöfer

Tel.: +49 40.3 19 93 39-42

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Aurica Lott

Tel.: +49 69.66 05 93 67-48

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Marrit Koenig

Tessa Wiederholl

Tel.: +49 69.66 05 93 67-46

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Marrit Koenig

Serdar Altun

Tel.: +49 40.3 19 93 39-46

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The first AACSB-accredited private German university of applied sciences

CHE University ranking
Excellent results for lecturer quality & practical relevance
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Ranked as one of the best private German universities
Excellent results in the Global Multirank