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M.A. Digital Marketing Management
The online Master in Digital Marketing prepares future marketing and sales managers with a strong foundation in digital business, offering flexible study models, customizable specialization modules and hands-on learning. Individual support from study coaches and tutors help you build expertise in data-driven and strategic marketing.

Online Master's Degree in Marketing at a glance
4 semesters (full-time)
6 or 8 semesters (part-time)
Master of Arts (M.A.)
100% online
AACSB, FIBAA, ZFU, German Accreditation Council
Research & Consulting project
Varies by selected time model
AACSB, FIBAA, ZFU, Accreditation Council
Research & consulting project
Varies by selected time model
Info-Webinars on Distance Learning Master
Are you interested in a distance learning program and would like to learn more about your options at ISM? Then join one of our regularly held info webinars. Find the next available webinar below:
Advantages of the online master's in marketing degree at ISM
With a distance learning Master at ISM, you can tailor your postgraduate education to fit your personal circumstances. Learning materials are available online, in digital form. Whether at your desk, on the go, or on the couch: you decide how to fit your studies into your daily routine.
If you are unable to earn all the required credit points within the standard period of study (e.g., 4 semesters for the full-time online Master's), you can make up the missing credits during two additional free semesters. This applies to all study tracks.
The online master’s degree in digital marketing forms the foundation for your career. If you decide to pursue a distance learning degree at ISM, you’ll benefit from numerous advantages that offer you maximum flexibility.
Register for online admission, upload your documents and start your dream degree program.
How your Master’s degree Digital Marketing Management works
The distance learning digital marketing master’s online at ISM stands out for its well-designed structure and strong practical focus. It combines strategic marketing expertise with modern digital tools and communication techniques, preparing you to succeed in today’s fast‑moving digital landscape.
You’ll study core subjects such as applied statistics, market research, innovation and strategic management, as well as digital ethics and law. Together, these modules equip you with the analytical skills needed to interpret data, optimise digital strategies, and make informed marketing decisions.
Thanks to ISM’s flexible learning models, you can adapt your study plan to fit your life's requirements, making this programme a strong choice for anyone seeking a digital marketing master’s degree online. This curriculum provides a sample study plan for the full-time option.
Whether you choose to study in full-time or part-time, our flexible study options adapt to your life and support you on your personal career path.
Master’s degree Digital Marketing Management -
Exemplary study plan for full-time distance learning
- Applied Statistics & Advanced Market Research (10 ECTS)
- Digital Marketing Strategy & Planing (10 ECTS)
- Digital Customer Experience (5 ECTS) live seminar
- Leadership (5 ECTS) live seminar
- Innovation & Strategic Management (10 ECTS)
- Digital Communication (10 ECTS)
- Digital Marketing Tools (5 ECTS) live seminar
- Digital Bootcamp (5 ECTS)
- Ethics & Law (10 ECTS)
- Negotation & Consulting (5 ECTS)
- Research & Consulting Project (10 ECTS)
Elective subjects:
- Essentials of Digital Communication (5 ECTS) OR
- Digital Marketing Tools (5 ECTS)
- Master's Thesis (30 ECTS)

Would you like to get to know your ISM distance learning program for four weeks - with no obligation, free of charge, and hassle-free? With us you can get a first impression of our learning materials and online learning platform without any obligations. Sign up today for the online trial study. We look forward to introducing you to our Distance Learning programs!
Application – Master's in Digital Marketing Distance Learning
Secure your study place in 4 steps:
- Have you decided on a distance learning program at ISM and want to start now? The advantage of our distance learning university: You can start anytime!
- Submit your application
Submit your online application via our application form and provide all relevant information about your academic and personal background. - Review of your documents
Once we have received your available documents and certificates, we will carefully check your professional qualifications and your formal eligibility to study. We will then schedule a brief academic consultation session with you. - Personal selection interview incl. presentation
The next step is to get to know you personally. You will give a short presentation and have a structured online selection interview. - Admission and enrollment
After successfully completing the application process, you will receive the study contract. By signing the study contract and submitting the required enrollment documents, you will secure your place at our university and can begin your distance learning studies at one of the leading business schools. You will receive an enrolment number and a student ID as well as access to all the content of your online degree program.
In order to verify that you are eligible to study Master at our university, we require the following documents:
- Completed application form
- Copy of identity card
- Copy of Bachelor's degree and transcript of records (or equivalent, if available)
- School-leaving diploma (such as high school diploma, vocational diploma, or equivalent) in the original language incl. subjects and transcript of records
- Proof of English language proficiency at min. level B2 (see below)
- CV.
Optional:
- Translations of all attached educational certificates (English)
- Proof of professional qualifications for applicants
- Proof of university and non-university knowledge already acquired
- Proof of professional experience or professional training
- Proof of disabilities and hardship cases.
To be admitted to a master's program, you need to have successfully completed a bachelor's degree with at least 180 ECTS credits or an equivalent degree from a university, university of applied sciences, or recognized foreign university.
For admission to an economics master's program at ISM, you should have earned at least 30 ECTS credits in the field of business sciences in your previous degree. You can acquire missing ECTS credits through online bridging courses from the ISM Distance Learning Bachelor curriculum, or for example through demonstrated relevant qualified professional experience.
You must also provide proof of language proficiency at least at the level B2 in the language of instruction (English in this case), submit all application documents in full, and successfully complete the admission process.
Accepted proof of English language proficiency:
- School transcripts demonstrating that English was studied for at least 5 years leading up to a degree that qualifies you for university admission, or
- A language certificate from a certified provider at a minimum of level B2 (such as IELTS, TOEFL), no more than two years old, or
- High school diploma from an English-speaking school system, or
- University degree in English studies or an English-language university degree obtained in a country or region where English is the official language and/or where English was the language of instruction, or
- Completion of at least 30 ECTS credits of modules taught in English in an English-language university program.
If you have already completed professional training or passed exams in another degree program, you can apply to have your previous achievements recognized for your ISM online master's degree program and thus shorten your study time. You will benefit from a more efficient course of study, enter a higher semester if applicable, and gain valuable freedom for practical experience or individual specializations.
Here's how it works: Send your existing certificates (including the module handbook) to our
Want to know what to expect from your distance learning program? Then a trial study period is just right for you. Would you like to get to know your ISM distance learning program for four weeks - with no obligation, free of charge, and hassle-free? Then sign up for the online trial study. With this free opportunity, you’ll learn about the degree programs, get a first impression of the methods used in distance learning, and establish a solid foundation for your decision regarding the online study program.
Simply fill out the form on our website, and you can start exploring and trying out the program right away. See for yourself the quality of our courses and content. We look forward to your registration!
Find out if you can study at ISM
secure 500 euro
Study together and benefit: Refer a friend to ISM and earn up to 500 Euro for a successful enrollment through our “Bring a Friend” program. Interested? Fill out the form below.
Tuition fees & financing of the Master Digital Marketing Management
Tuition full-time
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Enrollment fee690 €
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Total price (incl. two free additional semesters)13.170 €
520 €/month
Tuition part-time fast
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Enrollment fee690 €
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Total price (incl. two additional semesters)14.010 €
370 €/month
Tuition part-time slow
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Enrollment fee690 €
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Total price (incl. two additional semesters)15.090 €
300 €/month
FAQ – Distance Learning Digital Marketing Master
An online master’s in digital marketing gives you the strategic and creative expertise needed to help brands succeed in today’s fast-changing digital landscape. The programme combines data-driven marketing insights with innovative communication techniques, enabling you to understand target audiences, optimise campaigns, and design effective multi-channel strategies. You’ll explore digital consumer behaviour, content creation, marketing analytics, and paid media management, while strengthening your ability to plan and implement impactful digital initiatives.
As a modern master’s in digital marketing delivered via distance learning, the programme emphasises practical application and emerging industry trends, preparing you to shape online communication and lead digital strategies. You’ll graduate equipped to manage global campaigns and create meaningful engagement in an increasingly competitive digital environment.
Yes, the digital marketing master’s online at ISM is specifically designed for working professionals. All course materials, lectures and assessments are available digitally, allowing you to study at your own pace and from any location. Whether you choose the full-time or part-time route, the flexibility of this online master’s in digital marketing makes it easy to combine your studies with a full-time job, family commitments, or other responsibilities.
You have several options for completing the program. This allows you to customize and flexibly structure your studies.
You can study the program full-time in four semesters, or part-time, in two versions:
- slow - in 8 semesters, or
- fast - in six semesters.
No, there is no numerus clausus (NC or average grade) required for this programme. Admission to the online master’s degree in digital marketing at ISM is based on meeting the general entry requirements rather than your previous grades. This open admission policy enables motivated applicants to start their studies without grade-related restrictions, making the program an attractive option for professionals and career changers looking for one of the best online masters in digital marketing.
This Digital Marketing program is fully accredited by reputable higher education authorities, ensuring that your qualification is recognised both in Germany and internationally. ISM also holds the prestigious international AACSB accreditation – a mark of excellence awarded to only around 6% of business schools worldwide. This underscores the academic quality of one of the leading master’s programmes in digital marketing in Germany and highlights the strong reputation of ISM’s master’s in digital marketing distance‑learning offering.
Although each student is located somewhere around the world, there is still direct interaction with one another — study coaches help, you support each other and can engage in discussions with professors during monthly meetings, just like in a traditional lecture.
Student in a ISM distance learning program
Questions about studying?
Contact us!
Whether in a personal consultation, by phone, email, or WhatsApp - we are always available to answer your questions and are happy to provide you with individual support on your path to university!
Please feel free to send us a message from Monday to Friday. We are always available on weekdays from 10:00 a.m. to 3:00 p.m. German time (CET).
Marcella Brockerhoff
Tel.: +49 711.51 89 62-221
E-Mail:
Caroline Gercek
Tel.: +49 221.27 09 95-55
E-Mail:
Jana Gripshöfer
Tel.: +49 40.3 19 93 39-42
E-Mail:
Aurica Lott
Tel.: +49 69.66 05 93 67-48
E-Mail:
Tessa Wiederholl
Tel.: +49 69.66 05 93 67-46
E-Mail:

Serdar Altun
Tel.: +49 40.3 19 93 39-46
E-Mail:

The first AACSB-accredited private German university of applied sciences



