International Management Master Program Content

Qualification as Marketing Expert

In the first two semesters you will study at ISM. You will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research.

The third semester takes you abroad to one of our partner universities.

Your studies will be completed with a practice-oriented Master's thesis in the fourth semester.

The International Office will support you in your selection and application.

Download study content here (PDF).



Program Content M.A. Strategic Marketing Management

Work placement (12 ECTS)

MASTER'S THESIS (30 ECTS)


Fast Track: On the Fast Lane

With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.


Book appointment with a study advisor now



Do you have any questions about studying? Please contact us!


+49 151.41 97 68 03

Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

Katharina Röder
Dortmund Campus
Katharina Röder
+49 231.97 51 39-447
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Antonio Luna
Stuttgart and Frankfurt/Main Campus
Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann
Munich Campus
Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste
Cologne Campus
Florian Droste
+49 221.27 09 95-57
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Sindy Schulz
Hamburg and Berlin Campus
Sindy Rode
+49 30.3 15 19 35-175
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