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M.A. Strategic Marketing Management

Program Content

Step in the exciting world of marketing - Master of Marketing curriculum

Study program for Marketing experts

In the first two semesters you will study at ISM, will learn to analyze dynamic framework marketing conditions and to determine promissing market strategies through qualitative and quantitative market research.

You will spend the third semester at one of our numerous partner universities abroad. The International Office will support you in your selection and application process for a partner university,

You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. More details below.

Program Content - M.A. Strategic Marketing Management

1st Semester

Market Research

  • Consumer Behaviour (2 ECTS)
  • Advanced Market Research (2 ECTS)
  • Applied Statistics (2 ECTS)

Strategic Marketing

  • Marketing Strategies & Planning (2 ECTS)
  • Brand Management (2 ECTS)
  • Trademark & Unfair Competition Law (2 ECTS)

Classic Communications

  • Above-the-Line-Communication (2 ECTS)
  • Media Planning (2 ECTS)
  • Integrated Communication (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)
2nd Semester

Relationship Marketing

  • Services Marketing & Service Quality (2 ECTS)
  • Internal Marketing & Behavioral Branding (2 ECTS)
  • Customer Relationship Marketing (2 ECTS)

Digital Marketing

  • Online Marketing, Online Advertising & Social Media (2 ECTS)
  • E-Marketing & E-Commerce (2 ECTS)
  • Mobile Marketing (2 ECTS)

Sales Marketing & Communications

  • Price Management (2 ECTS)
  • Direct Marketing (2 ECTS)
  • Sales Promotion (2 ECTS)

Public & Publicity Communications

  • Event Marketing & Sponsoring (2 ECTS)
  • Product Placement & Branded Entertainment (2 ECTS)
  • Public Relations (2 ECTS)

Market Research/Consulting Project (6 ECTS)

3rd Semester

Semester abroad. (24 ECTS)

4th Semester

MASTER'S THESIS (30 ECTS)

Fast Track: On the Fast Lane to Your Strategic Marketing Degree

When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Strategic Marketing Management degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

Book appointment with a study advisor now

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Your Master Study Advisors

Katharina Röder

Campus Dortmund

Katharina Röder
+49 231.97 51 39-447
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Antonio Luna ISM Study advisor

Campus Stuttgart and Frankfurt/Main

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Sindy Schulz

Campus Hamburg & Berlin

Sindy Rode
+49 30.3 15 19 35-175
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