M.A. Strategic Marketing Management
M.A. Strategic Marketing Management at a Glance
|Standard period of study:||3 semester plus 1 semester thesis|
|Semester start:||September (fall term)|
|Degree:||Master of Arts|
|Study types:||Full Degree, Distance Learning|
|Accreditation:||FIBAA, German Accreditation Council|
|Admission requirements:||30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology (all requirements).|
|Semester abroad:||One compulsory integrated|
|Practical experience:||12 weeks compulsory internship, workshops, excursions|
|Language:||100 % English|
Fast Track: on the fast lane
With the option Fast Track the semester abroad is omitted and you shorten the work placement. This allows you to complete your master's degree in 3 semesters with 90 ECTS. You can find out everything you need to know from your study advisor.
Master Marketing - Qualification as Marketing Expert
In the Marketing Master you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, to plan and control them in a target-oriented manner.
The Master's in Marketing includes practice-oriented courses, an integrated twelve-week practical phase and an extensive market research project to help you develop and solve entrepreneurial problems.
#In the Middle of Practice
E-Commerce & Social Media: Internship at Milupa
At Milupa, everything revolves around the baby and the healthy nutrition of child and mother. ISM student Ena Banovic immersed herself in this world of milk formula, baby food and nutritional supplements for a three-month internship.It gave me a profound and contrasting insight into the professional world and the complex structures of trade marketing," she sums up. "Especially the different tasks and the support of the online area made the internship varied and diverse."
Country-Specific Marketing Instruments
Internationality is an important keyword in the Marketing Master's programme. The Master in Marketing
- will be studied 100% in English,
- includes an integrated semester abroad at one of around 190 partner universities, and
- offers you the opportunity to complete a second international degree (Double Degree) at a partner university.
You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.
#On the Move Internationally During the Studies
Positive impressions in your luggage
Lena Nagel decided to spend a semester abroad at the USB Stellenbosch in Cape Town mainly due to academic reasons. "The university has an excellent reputation and is one of the two top business schools in South Africa. In addition the country attracted me greatly, she says.The 26-year-old had plenty of positive impressions in her luggage back to Germany and now goes through the world with a more open mind.
How Can I Apply?
The Master's program in Marketing is not restricted by a “Numerus Clausus” (NC). Instead, you take part in an internal entrance test of the university, which tests your motivation, your abilities and your personality structure.
#Springboard to Your Career
With a Master's degree in Audi Marketing
After completing her studies, she went to her dream job: For Stefanie Hauber, her dream has become reality. The ISM graduate entered product marketing at Audi AG immediately after completing her Master's degree in Strategic Marketing Management. She is responsible for the Audi A8 series strategy and the creation of marketing concepts. "Especially the many interfaces to other areas make my job incredibly exciting," reports Stefanie.
As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.
Raphael Brinkert, Managing Director Jung von Matt/sports
Do you have any questions about studying? Please contact us!
+49 151.41 97 68 03
They will be answered from Monday to Friday 10:00 a.m. – 03:00 p.m. or the next working day at the latest.
Dortmund & Cologne Campus
+49 231.97 51 39-42
Frankfurt/Main & Stuttgart Campus
+49 69.66 05 93 67-49
+49 89.2 00 03 50-42
Hamburg & Berlin Campus
+49 30.3 15 19 35-101