M.Sc. Strategic Marketing Management

Develop the marketing strategies of tomorrow

Admission requirements

Master in Strategic Marketing Management at a Glance (full-time)

Standard period of study: 3 semester plus 1 semester thesis (full-time)
Semester start: September (fall term)
Degree: Master of Arts
Campus: Dortmund, Munich, Berlin
Study types: Full Degree, Distance Learning
Accreditation: FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology (all requirements).
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100% in English language
Double Degree: Get a second master's degree from a partner university
Additional language: None
Tuition fees:

Overview of tuition fees and discounts

Fast Track: On the Fast Lane

With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

Book appointment with a study advisor now

Info Events

Do you want to learn more about us and our study programs? Visit our info events and online trial lectures. We're looking forward to meeting you!

2024-05-02 at 02:00 PM (CET) - Online Infosession: Presentation of Bachelor, Master & MBA Programs
Marketing Master program content

Masters in Marketing Management – Your Qualification as a Marketing Expert

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive promissing marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus master prepares you optimally for a career as Marketing Manager. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing, corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

During your studies you will benefit from intensive exchange with experts from the marketing communications world and conduct your own projects and marketing case-studies. The Master's in Strategic Marketing includes practice-oriented courses, an integrated 12-week practical phase and an extensive market research project to help you develop your marketing-related entrepreneurial and problem-solving skills.

View the content of the Marketing Master program

ISM ranked high in the CHE ranking for master studies in Germany

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

Online Infosession

Join our Online Info Session

Interested in pursuing a Master's or MBA program at ISM? Do you have questions about the study contents, semester abroad or the tuition fees and financing? Then join us online and learn more about our English-taught full-time programs during our "Online Info Session" on Thursday April 4, 2024 at 02:00 p.m. CET (German time).

Register now

#In the Middle of Marketing Practice

E-Commerce & Social Media: Internship at Milupa

At Milupa, everything revolves around the baby and the healthy nutrition of child and mother. ISM student Ena Banovic immersed herself in this world of milk formula, baby food and nutritional supplements for a three-month internship. „It gave me a profound and contrasting insight into the professional world and the complex structures of trade marketing“, she sums the experience up. “Especially the different tasks and the support of the online marketing field made the internship very varied and diverse.”

Marketing Master - study abroad

Learn Country-Specific Marketing Instruments

Internationality is an important keyword in the Marketing Management postgraduate program. The Master in Strategic Marketing Management

  • is studied 100% in English,
  • includes an integrated semester abroad at one of our 190+ partner universities, and
  • provides the opportunity to complete a second international degree (Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

Learn more about a semester abroad

#On the Move Internationally During the Studies

Positive Impressions in Your Luggage

Lena Nagel decided to spend a semester abroad at the USB Stellenbosch in Cape Town, mainly due to academic reasons. "The university has an excellent reputation and is one of the two top business schools in South Africa. In addition, the country attracted me greatly, she says. The 26 year-old gathered plenty of positive impressions in her luggage before returning to Germany and now goes through the world with a more open-minded attitude.


How Can I Apply for the Master in Marketing Management?

The Master's program in Marketing is not restricted by a “Numerus Clausus” (NC). Instead, you will take part in an internal admitance procedure of our university, which tests your motivation, abilities and your personality.

Learn more about entry requirements and the application process

#Kick-Start Your Career

With a Master's Degree at Audi Marketing

After completing her studies, she went for her dream job: For Stefanie Hauber, her career dream has become reality. The ISM graduate entered product marketing at Audi AG immediately after completing her Master's degree in Strategic Marketing Management. She is responsible for Audi‘s A8-series strategy and the creation of marketing concepts. "Especially the many interfaces to other departments and business areas make my job incredibly exciting," reports Stefanie.

Raphael Brinkert
As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.

Raphael Brinkert, Managing Director Jung von Matt/sports

Your Advantages at a Glance

High quality education: first-class teaching and unlimited state accreditation (FIBAA).

Close to practice: 56 international & guest lecturers from the business world.

Strong internationality: students of 76 nationalities. Percentage of foreign students: 30%.

Network of more than 190 partner universities to choose for your semester abroad.

Personal teaching atmosphere: study in small learning groups.

Program taught at two campuses in Germany: Munich and Berlin.

Do you have any questions about studying? Please contact us!

+49 151.41 97 68 03
Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

Sindy Schulz
Dortmund, Berlin & Hamburg Campus
Sindy Schulz
+49 30.3 15 19 35-175
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Michaela Feldman
Frankfurt/Main, Cologne & Stuttgart Campus
Michaela Feldman
+49 69.66 05 93 67-49
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Nina Weidemann
Munich Campus
Nina Weidemann
+49 89.2 00 03 50-42
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