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M.A. Strategic Sports Management

Shape the future in the sports business

  • Can be used in many areas of the sports industry
  • Integrated semesters abroad & internships
  • AACSB accredited
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Master's in Sports Management at a Glance

Standard period of study
3 semester plus 1 semester master thesis
Semester start
September (fall term)
Degree

Master of Arts (M.A.) in Strategic Sports Management

Campus

Berlin

Accreditations
AACSB, FIBAA, German Accreditation Council
Admission requirements

View all entry requirements

The Pre-Master enables you to gain missing ECTS points.

Semester abroad

One compulsory integrated

Practical experience
12 weeks compulsory internship, workshops, excursions
Language
100 % in English
Double Degree

Get a second master's degree from a partner university

Tuition fees

Overview of tuition fees and discounts

Tip: Sign a contract by June 15 to enjoy a 500 Euro study fee discount!

Study models

full-time on-campus or as online master

Info Events

Do you want to learn more about us and our study programs? Visit our Online Info Sessions and Online Trial Lectures. We're looking forward to meeting you!

2025-04-10 at 02:00 PM (CET) - MBA Info Session (online)
Learn all about the MBA Program offered in English

Register now

2025-04-03 at 02:00 PM (CET) - Online Info Session
Presentation of Bachelor, Master & MBA Programs

Register now

The first AACSB-accredited private German University of Applied Sciences

ISM is recognized at the highest international level by the AACSB (Association to Advance Collegiate Schools of Business) and was the first private German University of Applied Sciences that was awarded the prestigious AACSB accreditation. This is an important international seal of quality which certifies excellence in research and teaching.

The key requirements for receiving the prestigious accreditation were: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools receive this important seal. Read more.

AACSB accreditation for ISM

Master's in Sports Management

Shape the Future in the Sports Business

With the Sports Management Master's program, you train yourself for taking on management positions in the sports sector, a global growth market with above-average growth potential.

The basis of this practice-oriented Master's in sports is providing a sound theoretical management basis, followed by its practical application to the sports industry. A focus point of the sports management master's program is on the global future topics in sports such as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.

By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for the current and future trends and challenges in the sports business.

This lays the foundation for a successful career in sports organizations (professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.

To the program content
  • Basic know-how: Business Strategies in Sports, Strategic Sports Marketing
  • Specific expertise: sustainability and digitalization in sport
  • Career options: management of sports professional organizations, sporting goods industry
The specific profile of this master's program with the strategic sports management perspective is designed to meet current demand, has an international orientation, and imparts professional action competencies and problem-solving skills through close practical relevance in the individual courses. . The strict practical orientation and current relevancy of the topics are ensured by lecturing of experts from the sports field as well as cooperations with sports organizations from areas of professional sports, sports associations, sporting goods manufacturers, fitness and health sports as well as sports agencies. In this context, cooperation with the other master's programs at ISM is also carried out on a content level and via projects (consulting, research) in order to encourage interdisciplinary thinking and cooperation.
Prof. Dr. Alexander Hodeck, Director of Studies Master of Strategic Sports Management (English trail)

International Experience in the Sports Management Master program

Integrated in the Sports Management Master is a semester abroad at one of our 190 partner universities with elective courses depending on your individual study focus. You can either opt for supplementary content from Sports Management (specific) or for a specialization in Marketing and Management (general).

During your semester abroad

  • you will deepen your sports management knowledge in an international context,
  • perfect your foreign language skills in the country you'll study abroad
  • get to know intercultural peculiarities, and
  • have the opportunity to complete a second international degree (Double Degree) at a partner university.
Learn more about the semester abroad
  • One semester abroad at a partner university
  • Double Degree option: Getting a double degree possible, or
  • Fast Track option: Graduation in only 3 semesters
Fast track for the sports management masters program

Fast Track: On the Fast Lane to Your Master's in Sports Management

When you choose the option "Fast Track" the third semester abroad is omitted and you will also shorten your internship period. This allows you to complete your Master's in Sports management degree on-campus in only 3 semesters and receive 90 ECTS. Prerequisite to take this option: you already bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master).

Please note that the choice for Fast Track must be made by the start of the program. Find out more from your study advisor.

Book study advisor appointment now
application procedure for sports management masters program

How Can I Apply for the Master's in Sports?

The Strategic Sports Management Master's program at ISM is not subject to a Numerus Clausus (NC) admission restriction. Instead, there is an internal admission test at the university that assesses your motivation, your skills and your personality. All Bachelor graduates who are interested in sports can apply; in-depth knowledge of sports management is not mandatory.

As part of the admission process, ISM conducts an online interview in which we will assess your motivation, personality and your abilities. Also, we ask you to submit certain document and prepare a short presentation in advance.

We invite you to send all your available documents first for a free fast-check of your application via a study advisor and then apply online for the admission test.

More infos about the application
  • Bachelor's degree (at least 180 ECTS)
  • Complete application documents (PDF)
  • Successful participation in the online admission process

Where Can I study the Sports Management Mastersprogram?

You can study the Master Strategic Sports Management in the German capital city Berlin (in English) as well as in Dortmund (in German).

Given the economic and global importance of the sports industry, there is be a strong need for well-trained sports managers. The Master's in Sports Management program at ISM equips you with all the skills and abilities required for a career in national and international sports management.

So what are you waiting for? Start your sports management degree at ISM now!

Apply now
Spitzenposition im CHE-Masterranking

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

International, Individual, Inspiring – Your Advantages at a Glance

High quality education

first-class teaching, internationally AACSB-accredited and with unlimited state accreditation (FIBAA).

Strong internationality
students of 84 nationalities. 30% international students.
Personal teaching atmosphere
study in small learning groups and learn from the best.
Close to practice
56 international & guest lecturers from the business world.
Network
of more than 190 partner universities to choose for your semester(s) abroad.
Future-oriented
With our study programs, you are ready for the working world of tomorrow.

Do you have any questions about studying?
Please contact us!

Send us your questions from Monday to Friday. We'll reply from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

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Our student advisors are happy to answer all your questions about the ISM, our study programs, application and selection process and financing options in a personal appointment.
Get in touch for a consultation
Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripshöfer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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