M.A. Strategic Sports Management

Shape the future in the sports business

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Strategic Sports Management at a Glance

Standard period of study: 3 semester plus 1 semester master thesis (full-time)
Semester start: September (fall term 2023/24)
Degree: Master of Arts (M.A.)


Accreditations: AACSB, FIBAA, German Accreditation Council
Admission requirements:

All admission requirements at a glance

The Pre-Master enables you to gain missing ECTS points.

Semester abroad: One compulsory integrated
Double degree: Getting a second international Degree (Double Degree) is possible at one of our partner universities.
Practical experience: 12 weeks compulsory internship, workshops or excursions
Languages: 100% in Englisch language
Tuition fees:

Overview of tuition fees and discounts

Course of studies in the Sports Master

Strategic Sports Management – Shape the Future in the Sports Business

With the Strategic Sports Management Master's program, you train yourself for taking on management positions in the sports sector, a global growth market with above-average growth potential. The basis of the practice-oriented Master's program in sports management is a sound theoretical management basis and its practical application to the sports industry. The focus is on the global future topics in sports as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.

By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for the current and future trends and challenges in the sports business. This lays the foundation for a successful career in sports organizations (professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.

View the course content of the Sports Management Master

ISM is AACSB accredited

ISM is AACSB accredited

ISM has been recognized at the highest level by the AACSB (Association to Advance Collegiate Schools of Business) and is currently the only private German university of applied sciences holding the AACSB accreditation. After years of dedicated effort, ISM has now been granted the AACSB accreditation which is an important seal of quality which certifies excellence in research and teaching. The key requirements for receiving the prestigious accreditation are: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools worldwide received this seal. Read more

Fast Track: On the Fast Lane

With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

Book appointment with a study advisor now

Start your career with a Sport Management degree

Gather Strategic International Experiences in Sports Management

Integrated in the Sports Management Master is a semester abroad at one of our 190 partner universities with elective courses depending on your individual study focus. You can either opt for supplementary content from Sports Management (specific) or for a specialization in Marketing and Management (general).

During your semester abroad

  • you will deepen your sports management knowledge in an international context,
  • perfect your foreign language skills,
  • get to know intercultural peculiarities, and
  • have the opportunity to complete a second international degree (Double Degree) at a partner university.

Learn more about the semester abroad

>Application and registration for sport management master

How Can I Apply?

The Strategic Sports Management Master's program at ISM is not subject to a Numerus Clausus (NC) admission restriction. Instead, there is an internal admission test at the university that assesses your motivation, your skills and your personality. All Bachelor graduates who are interested in sports can apply; in-depth knowledge of sports management is not mandatory.

Learn more about the admission requirements and application procedure

ISM ranked high in the CHE ranking for master studies in Germany

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

Where Can I study the Master of Sport Management program?

You can study the Master Strategic Sports Management in the German capital city of Berlin (100% in English) as well as in Dortmund (if you prefer to study in German language).

Given the economic and global importance of the sports industry, there is be a strong need for well-trained sports managers. The Master in Sports Management program at ISM equips you with all the skills and abilities required for a career in national and international sports management.

So what are you waiting for? Start your sports management degree at ISM now!

Prof. Dr. Alexander Hodeck
"The specific profile of this master's program with the strategic sports management perspective is designed to meet current demand, has an international orientation, and imparts professional action competencies and problem-solving skills through close practical relevance in the individual courses. . The strict practical orientation and current relevancy of the topics are ensured by lecturing of experts from the sports field as well as cooperations with sports organizations from areas of professional sports, sports associations, sporting goods manufacturers, fitness and health sports as well as sports agencies. In this context, cooperation with the other master's programs at ISM is also carried out on a content level and via projects (consulting, research) in order to encourage interdisciplinary thinking and cooperation."

Prof. Dr. Alexander Hodeck,
Director of Studies Master of Strategic Sports Management (English trail)

Your Advantages at a Glance

High quality education: first-class teaching, AACSB-accredited and unlimited state accreditation (FIBAA).

Close to practice: 56 international & guest lecturers from the business world.

Strong internationality: students of 84 nationalities; 30% international students.

Network of 190 partner universities to choose for your semester abroad.

Personal teaching atmosphere: study in small learning groups.

Get your Sports Management degree at two campuses in Germany: in Berlin (English) and Dortmund (German).

Do you have any questions about studying? Please contact us!

+49 151.41 97 68 03
Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

Jana Wojciechowski
Dortmund Campus
Jana Wojciechowski
+49 231.97 51 39-503
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Luigi Serafino
Stuttgart and Frankfurt/Main Campus
Luigi Serafino
+49 711.51 89 62-143
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Nina Weidemann
Munich Campus
Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste
Cologne Campus
Florian Droste
+49 221.27 09 95-57
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Sindy Schulz
Hamburg and Berlin Campus
Sindy Schulz
+49 30.3 15 19 35-175
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