Master Luxury, Fashion & Sales Management

Live out your fascination with fashion brands

Join our AACSB-accredited university today

M.A. Luxury, Fashion & Sales Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: September (fall term)
Degree: Master of Arts
Campus: Munich, Berlin
Accreditations: AACSB, FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in the fields of business sciences, business psychology, or a media and communication studies
all requirements
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Double Degree: Get a second master's degree from a partner university
Language: 100 % English
Additional language: None
Tuition fees:

Overview of tuition fees and discounts

Fast Track: On the Fast Lane

With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

Book appointment with a study advisor now

Info Events

Do you want to learn more about us and our study programs? Visit our info events and online trial lectures. We're looking forward to meeting you!

2024-06-13 at 02:00 PM (CET) - Online Infosession: Presentation of Bachelor, Master & MBA Programs
2024-06-18 at 04:00 PM (CET) - Online Lecture: "Introduction to International Management" (Prof. Dr. Marcus Störkel, Bachelor International Management)
2024-07-03 at 04:00 PM (CET) - Online Lecture: "How on Earth Does Netflix know that Stranger Things is something I should be watching?!" (Bachelor Information Systems, Business Analytics & Master Data Science)
M.A. Luxury, Fashion & Sales Management program content

Master of Fashion and Sales Management - Best Equipped for the Luxury and Consumer Goods Industry

The Master in Luxury Fashion Sales Management combines core business management knowledge with different focal points, which qualifies students for future careers in marketing, international trade, purchasing or sales in the luxury and consumer goods industries.

In addition to project work and study excursions, the Master in Fashion Sales Management also includes a twelve-week practical phase (internships). The majority of the lecturers have comprehensive practical experience and work in companies such as Montblanc, Hugo Boss or Procter & Gamble.

View the contents of the master's course in fashion management

ISM is AACSB accredited

ISM is AACSB accredited

ISM has been recognized at the highest level by the AACSB (Association to Advance Collegiate Schools of Business) and is currently the only private German university of applied sciences holding the AACSB accreditation. After years of dedicated effort, ISM has now been granted the AACSB accreditation which is an important seal of quality which certifies excellence in research and teaching. The key requirements for receiving the prestigious accreditation are: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools worldwide received this seal. Read more

ISM ranked high in the CHE ranking for master studies in Germany

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

#In the Middle of Practice

Welcome to Armani!

All unique pieces: The trousers in S, the suit in M or the jacket in L - each piece is available exactly once in the Armani store on Düsseldorf's Königsallee. But the location of the shops and availability are only two characteristics of exclusivity. In a conversation with store manager Evangelos Tsangos, the master students Luxury, Fashion & Sales Management got a picture of the Armani philosophy, the concept of the stores and the collections of one of the most famous luxury brands in the world.

Master fashionmanagement - study abroad

Discover International Trends

In addition to practical relevance, internationality plays an important role in the Fashion Master. Your studies in Luxury Management include

  • an integrated semester abroad at one of around 190 partner universities - e.g. in the fashion hotspots Paris, Milan or New York,
  • on request a second international degree (Double Degree) at a partner university and
  • an intensive training of your English skills. Depending on the campus, you will study 100% in English.

Learn more about semesters abroad

#On the Move Internationally During the Studies

Servus from China's largest city

As a fashion management student, Christina Exner did not choose a typical fashion capital like Paris or London for her semester abroad, but Shanghai. "I was particularly attracted by the idea of experiencing a completely new culture and finding my place in a global metropolis alongside 25 million other people." One of the many highlights for Christina was a visit to Shanghai Fashion Week.


How Can I Apply?

The Master Sales Management is not restricted by a “Numerus Clausus” (NC). Instead, there is an internal entrance test of the university, which tests your motivation, your abilities and your personality structure.

Further information about the admission requirements and the application process

#Springboard to Your Career

Passion for fashion turned into a career

"There is a lot of room for new ideas in my job. I am independently responsible for the support and further development of the blog. I work on the planning, implementation and evaluation of all trade marketing measures and support the PR activities." During her fashion management studies, Nadine was able to gain her first practical experience and expand her network through internships and working student jobs. "The studies were the perfect mix of theory and practice, so I was well prepared for my career start."

Online Infosession

Online Info Session

Interested in pursuing a Bachelor's program at ISM? Do you have questions about the study contents, application, deadlines or the tuition fees and financing? Then join us online and learn more about our English-taught full-time programs during our "Online Info Session" on June 13, 2024, from 2:00 p.m. CET. If you have any questions in the meanwhile, please contact our study advisors or book a free online consultation.

Register now

What career can I follow with fashion management?

The fashion industry is colorful, diverse and offers you numerous fields of application after your master's degree. In addition to creative designs, fashion requires above all experts in customer needs and economic processes. As a fashion manager, for example, you will be responsible for the marketing of brands and designs, and as a retail manager you will be responsible for managing branches and stores. You can decide for yourself in which area you want to work after your studies by choosing individual specializations such as brand communication, supply chain management, digital marketing or market and consumer psychology. During your studies, you will get to know various jobs and departments in the luxury fashion business through internships and many practical projects.

After graduation, you will be a versatile specialist and manager for powerful fashion brands and companies. You can start your career thanks to your profound know-how in business administration and specialist knowledge in many areas of fashion and consumer goods, such as:

  • Brand management, product development or product management
  • Trend scouting (international fashion and lifestyle trends)
  • Store management marketing and e-commerce
  • Merchandising
  • Procurement
  • Logistics
  • etc.

After graduation, you will find job opportunities in the fashion business that match your acquired skills at manufacturers, retail companies or agencies. Typical jobs include fashion manager, product manager, sales manager, store manager, marketing manager, digital manager, and social media manager, etc.

Graduates of this program started their careers in well-known companies such as:

  • Cartier
  • Hublot
  • Bulgari
  • Christian Dior Couture
  • Gucci
  • BMW
  • Porsche
  • Loreal
  • Gebrüder Heinemann
  • Beiersdorf
  • PUMA
  • LVMH Perfumes & Cosmetics
  • Louis Vuitton
  • Accenture
  • Deloitte
  • Google
  • Chanel ... and many more!

Rolf Sigmund
For us, contact with universities is a fundamental pillar of successful personnel marketing. Through direct contact with ISM students in the form of lectures, we were able to position L'Oréal as an attractive employer brand and find out what potential employees associate with us as an employer. This has improved the levers that determine the attractiveness of employers within the target groups of students and graduates.

Rolf Sigmund, former Managing Director, L'Oréal Germany GmbH

Logo L'Oreal

Do you have any questions about studying? Please contact us!

+49 151.41 97 68 03
Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

Jana Wojciechowski
Dortmund Campus
Jana Wojciechowski
+49 231.97 51 39-503
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Luigi Serafino
Stuttgart and Frankfurt/Main Campus
Luigi Serafino
+49 711.51 89 62-143
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Nina Weidemann
Munich Campus
Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste
Cologne Campus
Florian Droste
+49 221.27 09 95-57
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Sindy Schulz
Hamburg and Berlin Campus
Sindy Schulz
+49 30.3 15 19 35-175
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