M.A. Luxury, Fashion & Sales Management at a Glance

The fashion industry is colorful, diverse and offers you numerous fields of application after your master's degree. In addition to creative designs, fashion requires above all experts in customer needs and economic processes. As a fashion manager, for example, you will be responsible for the marketing of brands and designs, and as a retail manager you will be responsible for managing branches and stores. You can decide for yourself in which area you want to work after your studies by choosing individual specializations such as brand communication, supply chain management, digital marketing or market and consumer psychology. During your studies, you will get to know various jobs and departments in the luxury fashion business through internships and many practical projects.

After graduation, you will be a versatile specialist and manager for powerful fashion brands and companies. You can start your career thanks to your profound know-how in business administration and specialist knowledge in many areas of fashion and consumer goods, such as:

• Brand management, product development or product management
• Trend scouting (international fashion and lifestyle trends)
• Store management marketing and e-commerce
• Merchandising
• Procurement
• Logistics
• etc.

After graduation, you will find job opportunities in the fashion business that match your acquired skills at manufacturers, retail companies or agencies. Typical jobs include fashion manager, product manager, sales manager, store manager, marketing manager, digital manager, and social media manager, etc.