Master Luxury, Fashion & Sales Management

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M.A. Luxury, Fashion & Sales Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: September (fall term)
Degree: Master of Arts
Campus: Munich, Berlin
Accreditation: FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in the fields of business sciences, business psychology, or a media and communication studies
all requirements
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100 % English
Additional language: None
Tuition fees:

Overview Tuition fees and discounts

Fast Track: On the Fast Lane

With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

Book appointment with a study advisor now

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You want to learn more about us and our study programs? Then visit our info events. We are looking forward to meet you!

2023-05-25 02:00 PM (CET) - Online Infosession (Bachelor & Master Programs)
M.A. Luxury, Fashion & Sales Management program content

Master Sales Management - Best Equipped for the Luxury and Consumer Goods Industry

The Brand Management Master combines business management knowledge with different focal points, which qualify for activities in marketing, trade, purchasing or sales in the luxury and consumer goods industry.

In addition to project work and excursions, the Master Sales Management also includes a twelve-week practical phase. The majority of their lecturers have practical experience and work in companies such as Montblanc, Hugo Boss or Procter & Gamble.

View the contents of the Master's course in fashionmanagement

#In the Middle of Practice

Welcome to Armani!

All unique pieces: The trousers in S, the suit in M or the jacket in L - each piece is available exactly once in the Armani store on Düsseldorf's Königsallee. But the location of the shops and availability are only two characteristics of exclusivity. In a conversation with store manager Evangelos Tsangos, the master students Luxury, Fashion & Sales Management got a picture of the Armani philosophy, the concept of the stores and the collections of one of the most famous luxury brands in the world.

Master fashionmanagement - study abroad

Discover International Trends

In addition to practical relevance, internationality plays an important role in the Fashion Master. Your studies in Luxury Management include

  • an integrated semester abroad at one of around 190 partner universities - e.g. in the fashion hotspots Paris, Milan or New York,
  • on request a second international degree (Double Degree) at a partner university and
  • an intensive training of your English skills. Depending on the campus, you will study 100% in English.

Learn more about semesters abroad

#On the Move Internationally During the Studies

Servus from China's largest city

As a fashion management student, Christina Exner did not choose a typical fashion capital like Paris or London for her semester abroad, but Shanghai. "I was particularly attracted by the idea of experiencing a completely new culture and finding my place in a global metropolis alongside 25 million other people." One of the many highlights for Christina was a visit to Shanghai Fashion Week.


How Can I Apply?

The Master Sales Management is not restricted by a “Numerus Clausus” (NC). Instead, there is an internal entrance test of the university, which tests your motivation, your abilities and your personality structure.

Further information about the admission requirements and the application process

#Springboard to Your Career

Passion for fashion turned into a career

"There is a lot of room for new ideas in my job. I am independently responsible for the support and further development of the blog. I work on the planning, implementation and evaluation of all trade marketing measures and support the PR activities." During her fashion management studies, Nadine was able to gain her first practical experience and expand her network through internships and working student jobs. "The studies were the perfect mix of theory and practice, so I was well prepared for my career start."

What career can I follow with fashion management?

The fashion industry is colorful, diverse and offers you numerous fields of application after your master's degree. In addition to creative designs, fashion requires above all experts in customer needs and economic processes. As a fashion manager, for example, you will be responsible for the marketing of brands and designs, and as a retail manager you will be responsible for managing branches and stores. You can decide for yourself in which area you want to work after your studies by choosing individual specializations such as brand communication, supply chain management, digital marketing or market and consumer psychology. During your studies, you will get to know various jobs and departments in the luxury fashion business through internships and many practical projects.

After graduation, you will be a versatile specialist and manager for powerful fashion brands and companies. You can start your career thanks to your profound know-how in business administration and specialist knowledge in many areas of fashion and consumer goods, such as:

  • Brand management, product development or product management
  • Trend scouting (international fashion and lifestyle trends)
  • Store management marketing and e-commerce
  • Merchandising
  • Procurement
  • Logistics
  • etc.

After graduation, you will find job opportunities in the fashion business that match your acquired skills at manufacturers, retail companies or agencies. Typical jobs include fashion manager, product manager, sales manager, store manager, marketing manager, digital manager, and social media manager, etc.

Graduates of this program started their careers in well-known companies such as:

  • Cartier
  • Hublot
  • Bulgari
  • Christian Dior Couture
  • Gucci
  • BMW
  • Porsche
  • Loreal
  • Gebrüder Heinemann
  • Beiersdorf
  • PUMA
  • LVMH Perfumes & Cosmetics
  • Louis Vuitton
  • Accenture
  • Deloitte
  • Google
  • Chanel ... and many more!

Rolf Sigmund
For us, contact with universities is a fundamental pillar of successful personnel marketing. Through direct contact with ISM students in the form of lectures, we were able to position L'Oréal as an attractive employer brand and find out what potential employees associate with us as an employer. This has improved the levers that determine the attractiveness of employers within the target groups of students and graduates.

Rolf Sigmund, former Managing Director, L'Oréal Germany GmbH

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Do you have any questions about studying? Please contact us!

+49 151.41 97 68 03
Your questions will be answered weekdays (Mo.-Fr.) from 10 am to 3 pm (CET) or the latest the next working day.

Amanda Jelonek
Dortmund & Cologne Campus
Amanda Jelonek
+49 231.97 51 39-42
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Marie-Luise Wachowski
Frankfurt/Main & Stuttgart Campus
Marie-Luise Wachowski
+49 69.66 05 93 67-49
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Nina Weidemann
Munich Campus
Nina Weidemann
+49 89.2 00 03 50-42
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Sindy Schulz
Berlin & Hamburg Campus
Sindy Schulz
+49 30.3 15 19 35-175
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