Masters in Digital Marketing

Become a digital marketing mastermind

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Master in Digital Marketing at a Glance

Standard period of study: 3 semester plus 1 semester master thesis
Semester start: Starts in September 2024 (fall term)

Master of Arts (M.A.)

Campus: Berlin
Accreditations: AACSB, FIBAA, German Accreditation Council
Admission requirements: Degree in Economics with 180 ECTS
or at least 30 ECTS credits from the subject areas
economics, marketing, PR or market research.
View all entry requirements
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internships, workshops, excursions
Language: 100% in English language
Double Degree: Get a second master's degree from a partner university
Tuition fee:

Overview of tuition fees and discounts

Master of Online and Digital Marketing

Master in Digital Marketing - Where Online Marketing Managers are Shaped

Changing consumer behavior and new trends such as messenger services and audio marketing - the online marketing world is shifting rapidly. The ISM Master in Digital Marketing prepares you specifically for this new world. You will learn how to draft digital marketing strategies, plan cross-media online campaigns, use marketing analytics to derive suitable measures from large data sets, and use new online marketing tools such as chatbots, voice search, AI or podcasts. In addition, as a future Digital Marketer/Online Marketing Manager, you will deepen your knowledge in the areas of:

  • User/Consumer Behavior
  • Social Media & Community Management
  • Influencer Marketing
  • Search Engine Optimization
  • Messenger Marketing
  • Content Management
  • Digital Project Management

During your studies you will benefit from intensive exchange with digital experts from the online marketing world and conduct your own projects and digital marketer case-studies. The Master in Digital Marketing includes practice-oriented courses, an integrated 12-week internship and an extensive market research project to help you develop your marketing-related entrepreneurial and analytical skills.

The real-life case-studies, study excursions and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the masters of digital marketing.

View the Digital Marketing Master curriculum

ISM is AACSB accredited

ISM is AACSB accredited

ISM has been recognized at the highest level by the AACSB (Association to Advance Collegiate Schools of Business) and is currently the only private German university of applied sciences holding the AACSB accreditation. After years of dedicated effort, ISM has now been granted the AACSB accreditation which is an important seal of quality which certifies excellence in research and teaching. The key requirements for receiving the prestigious accreditation are: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools worldwide received this seal. Read more

Info Events

Do you want to learn more about us and our study programs? Visit our info events and online trial lectures. We're looking forward to meeting you!

2024-06-18 at 04:00 PM (CET) - Online Lecture: "Introduction to International Management" (Prof. Dr. Marcus Störkel, Bachelor International Management)
2024-07-03 at 04:00 PM (CET) - Online Lecture: "How on Earth Does Netflix know that Stranger Things is something I should be watching?!" (Bachelor Information Systems, Business Analytics & Master Data Science)

Why Should you Pursue a Digital Marketing Course?

A digital marketing postgraduate degree in Germany offers numerous benefits. In today's digital world, these digitals skills are in high demand, providing you with valuable marketing skills and expertise and increasing your employability. The marketing industry is constantly evolving, and by enrolling in a digital marketing program, you can stay updated on the latest marketer trends and best practices.

Online marketing opens up diverse career opportunities, with a wide range of roles in various industries: Social Media Marketing, Content Marketing, Engine Optimization, Search Engine or Performance Advertising etc. It also offers entrepreneurial prospects, enhances analytical and communication abilities, and provides networking opportunities.

What are you waiting for? Start your digital marketing studies at ISM now

Occupational Fields of our Graduates:

In digital marketing, there are a variety of career options such as online marketing, social media & community management, affiliate or influencer marketing. These offer interesting career opportunities in the creative world of marketing. Take a look at the industries in which our former ISM graduates work:

Job options in the master of digital marketing

Fast Track: On the Fast Lane to your Masters of Digital Marketing

When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in digital marketing degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor degree (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master semester). Find out more from our study advisors.

ISM ranked high in the CHE ranking for master studies in Germany

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

International Management Master - study abroad

Refine your Global Marketing Skills

The masters in Digital Marketing program also prepares you for a successful international marketing career and includes a semester abroad at one of around 190 partner universities abroad. By studying overseas, you will enjoy cutting-edge international and intercultural online marketing education and:

  • deepen your digital marketing expertise,
  • get to know intercultural pecularities in online marketing communications and
  • have the opportunity to earn an online marketing double degree at one of our partner universities abroad.

Since this masters in Berlin is taught entirely in English language, you will be well prepared for cross-cultural online marketing projects after completing your studies.

Learn more about the semester abroad


How Can you Apply for a Digital Marketing Master Degree?

In order to study digital marketing at ISM, our university conducts an admission test to assess your skills, personality and motivation. The Online Marketing degree program does not have a numerus clausus (NC) admission restriction, so your overall skills count more than just your grades. We invite you to send your documents for a fast check of your application and then appy online for an admission test. Please send us any questions you may have in advance, we are here for you.

Admission requirements and application process

Your Advantages at a Glance

High quality education: first-class teaching, AACSB-accredited and unlimited state accreditation (FIBAA).

Close to practice: you learn from the best digital marketing lecturers from the business world.

Strong internationality: students of 84 nationalities, 30% international students.

Powerful network: around 190 partner universities to choose for your semester abroad.

Personal teaching atmosphere: you study in small learning groups.

Earn your Digital Marketing degree in Germany at our Berlin campus.

Do you have any questions about this program? Please contact us!

+49 151.41 97 68 03
Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!

Sindy Schulz
Master's programs in Berlin
Sindy Schulz
+49 30.3 15 19 35-175
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