M.A. Digital Marketing
Master in Digital Marketing at a Glance
|Standard period of study:
|3 semester plus 1 semester master thesis
|Starts in September 2024 (fall term)
Master of Arts (M.A.)
|FIBAA, German Accreditation Council
|Degree in Economics with 180 ECTS
or at least 30 ECTS credits from the subject areas
economics, marketing, PR or market research.
View all entry requirements
|One compulsory integrated
|12 weeks compulsory internships, workshops, excursions
|100% in English language
|Get a second master's degree from a partner university
Fast Track: On the Fast Lane to your Masters of Digital Marketing
When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in digital marketing degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor degree (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master semester). Find out more from our study advisors.
Master in Digital Marketing - Where Online Marketing Managers are Shaped
Changing consumer behavior and new trends such as messenger services and audio marketing - the online marketing world is shifting rapidly. The ISM Master in Digital Marketing prepares you specifically for this new world. You will learn how to draft digital marketing strategies, plan cross-media online campaigns, use marketing analytics to derive suitable measures from large data sets, and use new online marketing tools such as chatbots, voice search, AI or podcasts. In addition, as a future Digital Marketer/Online Marketing Manager, you will deepen your knowledge in the areas of:
- User/Consumer Behavior
- Social Media & Community Management
- Influencer Marketing
- Search Engine Optimization
- Messenger Marketing
- Content Management
- Digital Project Management
During your studies you will benefit from intensive exchange with digital experts from the online marketing world and conduct your own projects and digital marketer case-studies. The Master in Digital Marketing includes practice-oriented courses, an integrated 12-week internship and an extensive market research project to help you develop your marketing-related entrepreneurial and analytical skills.
The real-life case-studies, study excursions and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the masters of digital marketing.
Do you want to learn more about us and our study programs? Visit our info events and online trial lectures. We're looking forward to meeting you!
Why Should you Pursue a Digital Marketing Course?
A digital marketing postgraduate degree in Germany offers numerous benefits. In today's digital world, these digitals skills are in high demand, providing you with valuable marketing skills and expertise and increasing your employability. The marketing industry is constantly evolving, and by enrolling in a digital marketing program, you can stay updated on the latest marketer trends and best practices.
Online marketing opens up diverse career opportunities, with a wide range of roles in various industries: Social Media Marketing, Content Marketing, Engine Optimization, Search Engine or Performance Advertising etc. It also offers entrepreneurial prospects, enhances analytical and communication abilities, and provides networking opportunities.
Occupational Fields of our Graduates:
In digital marketing, there are a variety of career options such as online marketing, social media & community management, affiliate or influencer marketing. These offer interesting career opportunities in the creative world of marketing. Take a look at the industries in which our former ISM graduates work:
Top position in the CHE Master's Ranking
In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.
There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.
Join our Online Info Session
Interested in pursuing a Master's or MBA program at ISM? Do you have questions about the study contents, semester abroad or the tuition fees and financing? Then join us online and learn more about our English-taught full-time programs during our "Online Info Session" on Thursday April 4, 2024 at 02:00 p.m. CET (German time).
Refine your Global Marketing Skills
The masters in Digital Marketing program also prepares you for a successful international marketing career and includes a semester abroad at one of around 190 partner universities abroad. By studying overseas, you will enjoy cutting-edge international and intercultural online marketing education and:
- deepen your digital marketing expertise,
- get to know intercultural pecularities in online marketing communications and
- have the opportunity to earn an online marketing double degree at one of our partner universities abroad.
Since this masters in Berlin is taught entirely in English language, you will be well prepared for cross-cultural online marketing projects after completing your studies.
How Can you Apply for a Digital Marketing Master Degree?
In order to study digital marketing at ISM, our university conducts an admission test to assess your skills, personality and motivation. The Online Marketing degree program does not have a numerus clausus (NC) admission restriction, so your overall skills count more than just your grades. We invite you to send your documents for a fast check of your application and then appy online for an admission test. Please send us any questions you may have in advance, we are here for you.
Do you have any questions about this program? Please contact us!
+49 151.41 97 68 03
Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!