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Best Equipped for the Luxury Goods Industry - Master of Luxury & Sales Management curriculum


Study program - Master Fashion Management

The Master Fashion Management is carried out in three semesters plus the practice-oriented Master thesis. In the first semester you will get to know different sales structures, but also the right choice of real estate for your retail strategy. Pricing and product development of luxury goods also play a role at the beginning of your studies. Modules from the areas of Customer Relationship Management, Brand management and Design management are built on this.

You will spend the third semester of your Master's in Fashion Management at a foreign university that cooperates closely with ISM in order to shed light on the international perspective of the subject and promote intercultural skills.

The course is rounded off by a practical phase and practical projects integrated into the lectures. You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. More details below.


Program Content M.A. Luxury, Fashion & Sales Management

1st Semester

Work placement (12 ECTS)

2nd Semester

Customer Experience Management

  • CRM & Clienteling (2 ECTS)
  • Architecture, Interior Design & Merchandising (2 ECTS)
  • Creativity, Art & Luxury Event Management (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)

New Luxury Management

  • Developing New Luxury Models: Design Thinking Method (2 ECTS)
  • Digital Luxury (2 ECTS)
  • Sustainable Luxury (2 ECTS)

Market Research Project/Case (6 ECTS)

3rd Semester

Semester abroad. (24 ECTS)

Electives depending on ISM partner university and individual specialization.

More information on the semester abroad page.

4th Semester

MASTER'S THESIS (30 ECTS)

Additionally, you can receive an international Double Degree from one of our partner universities.

Fast Track: On the Fast Lane to Your Master in International Management

When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Luxury, Fashion & Sales Management degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.


Do you have any questions about studying?
Please contact us!

Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!
Our student advisors are happy to answer all your questions about the ISM, our study programs, application and selection process and financing options in a personal appointment.
Your Master Study Advisors

Katharina Röder

Campus Dortmund

Katharina Röder
+49 231.97 51 39-447
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Antonio Luna ISM Study advisor

Campus Stuttgart and Frankfurt/Main

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Sindy Schulz

Campus Hamburg & Berlin

Sindy Rode
+49 30.3 15 19 35-175
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