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Best Equipped for the Luxury Goods Industry - Master of Luxury & Sales Management curriculum
Study program - Master Fashion Management
The Master Fashion Management is carried out in three semesters plus the practice-oriented Master thesis. In the first semester you will get to know different sales structures, but also the right choice of real estate for your retail strategy. Pricing and product development of luxury goods also play a role at the beginning of your studies. Modules from the areas of Customer Relationship Management, Brand management and Design management are built on this.
You will spend the third semester of your Master's in Fashion Management at a foreign university that cooperates closely with ISM in order to shed light on the international perspective of the subject and promote intercultural skills.
The course is rounded off by a practical phase and practical projects integrated into the lectures. You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.
If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. More details below.
Program Content M.A. Luxury, Fashion & Sales Management
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Fundamentals of Luxury & Fashion Management
- Strategies, Markets & Players (2 ECTS)
- Consumer Behaviour (2 ECTS)
- Trademark Law & Copyright (2 ECTS)
Brand Management
- Brand Identity, Value & Pricing (2 ECTS)
- Brand Architecture (2 ECTS)
- Luxury Brand Communication, Media Planning & Controlling (2 ECTS)
Design & Operation Management
- Industrial & Product Design (2 ECTS)
- Luxury & Fashion Buying (2 ECTS)
- Supply Chain & Operations Management (2 ECTS)
Marketing Research
- Qualitative Market Research (2 ECTS)
- Advanced (quantitative) Market Research (2 ECTS)
- Marketing Analytics & Data-driven Marketing (2 ECTS)
Sales Management
- Sales Performance Management (2 ECTS)
- E-Tailing (2 ECTS)
- Recruitment & Training Strategies (2 ECTS)
Work placement (12 ECTS)
Customer Experience Management
- CRM & Clienteling (2 ECTS)
- Architecture, Interior Design & Merchandising (2 ECTS)
- Creativity, Art & Luxury Event Management (2 ECTS)
Leadership Skills
- Corporate Governance & Business Ethics (2 ECTS)
- Negotiation, Communication & Executive Presentations (2 ECTS)
- Cross Cultural Leadership (2 ECTS)
New Luxury Management
- Developing New Luxury Models: Design Thinking Method (2 ECTS)
- Digital Luxury (2 ECTS)
- Sustainable Luxury (2 ECTS)
Market Research Project/Case (6 ECTS)
Semester abroad. (24 ECTS)
Electives depending on ISM partner university and individual specialization.
More information on the semester abroad page.
MASTER'S THESIS (30 ECTS)
Additionally, you can receive an international Double Degree from one of our partner universities.
Fast Track: On the Fast Lane to Your Master in International Management
When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Luxury, Fashion & Sales Management degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.
Do you have any questions about studying?
Please contact us!
Your Master Study Advisors
Campus Dortmund
Katharina Röder
+49 231.97 51 39-447
Campus Stuttgart and Frankfurt/Main
Antonio Luna
+49 711.51 89 62-243
Campus Munich
Nina Weidemann
+49 89.2 00 03 50-42
Campus Cologne
Ioulia Aslanidou
+49 221.27 09 95-54
Campus Hamburg & Berlin
Sindy Rode
+49 30.3 15 19 35-175