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M.A. Luxury, Fashion & Sales Management

Live out your fascination with fashion brands

  • Reach the top in style: define brands and companies
  • Integrated semesters abroad & internships
  • AACSB accredited
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M.A. Luxury, Fashion & Sales Management at a Glance

Standard period of study
3 semester plus 1 semester master thesis
Semester start
September (fall term)
Degree
Master of Arts (M.A.)
Campus
Munich, Berlin
Accreditations
AACSB, FIBAA, German Accreditation Council
Admission requirements

First degree in economics or alternatively 30 ECTS points in the field of business sciences

View all entry requirements

Semester abroad

One compulsory integrated

Practical experience
12 weeks compulsory internship, workshops, excursions
Language
100 % in English
Double Degree

Get a second master's degree from a partner university

Tuition fees

Overview of tuition fees and discounts

Info Events

Do you want to learn more about us and our study programs? Visit our online info sessions and online trial lectures. We're looking forward to meeting you!

2025-01-16 at 02:00 PM (CET) - Online Info Session
Learn all about the English Bachelor, Master and MBA Programs

Register now

2025-02-06 at 02:00 PM (CET) - Online Info Session
Presentation of Bachelor, Master & MBA Programs

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The only AACSB accredited private German University of Applied Sciences

ISM is recognized at the highest international level by the AACSB (Association to Advance Collegiate Schools of Business) and is the only private German University of Applied Sciences holding the prestigious AACSB accreditation. This is an important international seal of quality which certifies excellence in research and teaching. The key requirements for receiving the prestigious accreditation are: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools receive this important seal.Read more.

AACSB accreditation for ISM

Master of Fashion and Sales Management

Best Equipped for the Luxury and Consumer Goods Industry

The Master in Luxury Fashion Sales Management combines core business management knowledge with different focal points, which qualifies students for future careers in marketing, international trade, purchasing or sales in the luxury and consumer goods industries.

In addition to project work and study excursions, the Master in Fashion Sales Management also includes a twelve-week practical phase (internships). The majority of the lecturers have comprehensive practical experience and work in companies such as Montblanc, Hugo Boss or Procter & Gamble.

To the program content
  • Basic know-how: Consumer behavior, trademark law
  • specific expertise: digital luxury, development of new luxury models
  • Possible career fields: management of boutiques, trend scouting
Spitzenposition im CHE-Masterranking

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the support provided for study stays abroad, the courses offered and for the very strong ties with professional practice.

#In the Middle of Practice

Welcome to Armani!

All unique pieces: The trousers in S, the suit in M or the jacket in L - each piece is available exactly once in the Armani store on Düsseldorf's Königsallee. But the location of the shops and availability are only two characteristics of exclusivity. In a conversation with store manager Evangelos Tsangos, the master students Luxury, Fashion & Sales Management got a picture of the Armani philosophy, the concept of the stores and the collections of one of the most famous luxury brands in the world.

Discover International Trends

In addition to practical relevance, internationality plays an important role in the Fashion Master. Your studies in Luxury Management include

  • an integrated semester abroad at one of around 190 partner universities - e.g. in the fashion hotspots Paris, Milan or New York,
  • on request a second international degree (Double Degree) at a partner university and
  • an intensive training of your English skills. Depending on the campus, you will study 100% in English.
Learn more about the semester abroad
  • Integrated semester abroad at a partner university
  • International double degree possible
  • Fast Track: Graduation in 3 semesters
#On the Move Internationally During the Studies

Servus from China's largest city

As a fashion management student, Christina Exner did not choose a typical fashion capital like Paris or London for her semester abroad, but Shanghai. "I was particularly attracted by the idea of experiencing a completely new culture and finding my place in a global metropolis alongside 25 million other people." One of the many highlights for Christina was a visit to Shanghai Fashion Week.

How Can I Apply?

The Master Sales Management is not restricted by a “Numerus Clausus” (NC). Instead, there is an internal entrance test of the university, which tests your motivation, your abilities and your personality structure.

More infos about the application
  • Bachelor's degree (at least 180 ECTS)
  • complete application documents
  • Successful participation in the admission test
#Springboard to Your Career

Passion for fashion turned into a career

"There is a lot of room for new ideas in my job. I am independently responsible for the support and further development of the blog. I work on the planning, implementation and evaluation of all trade marketing measures and support the PR activities." During her fashion management studies, Nadine was able to gain her first practical experience and expand her network through internships and working student jobs. "The studies were the perfect mix of theory and practice, so I was well prepared for my career start."

What career can I follow with fashion management?

The fashion industry is colorful, diverse and offers you numerous fields of application after your master's degree. In addition to creative designs, fashion requires above all experts in customer needs and economic processes. As a fashion manager, for example, you will be responsible for the marketing of brands and designs, and as a retail manager you will be responsible for managing branches and stores. You can decide for yourself in which area you want to work after your studies by choosing individual specializations such as brand communication, supply chain management, digital marketing or market and consumer psychology. During your studies, you will get to know various jobs and departments in the luxury fashion business through internships and many practical projects.

After graduation, you will be a versatile specialist and manager for powerful fashion brands and companies. You can start your career thanks to your profound know-how in business administration and specialist knowledge in many areas of fashion and consumer goods, such as:

  • Brand management, product development or product management
  • Trend scouting (international fashion and lifestyle trends)
  • Store management marketing and e-commerce
  • Merchandising
  • Procurement
  • Logistics
  • etc.

After graduation, you will find job opportunities in the fashion business that match your acquired skills at manufacturers, retail companies or agencies. Typical jobs include fashion manager, product manager, sales manager, store manager, marketing manager, digital manager, and social media manager, etc.

Graduates of this program started their careers in well-known companies such as

  • Cartier
  • Hublot
  • Bulgari
  • Christian Dior Couture
  • Gucci
  • BMW
  • Porsche
  • Loreal
  • Gebrüder Heinemann
  • Beiersdorf
  • PUMA
  • LVMH Perfumes & Cosmetics
  • Louis Vuitton
  • Accenture
  • Deloitte
  • Google
  • Chanel ... and many more!
For us, contact with universities is a fundamental pillar of successful personnel marketing. Through direct contact with ISM students in the form of lectures, we were able to position L'Oréal as an attractive employer brand and find out what potential employees associate with us as an employer. This has improved the levers that determine the attractiveness of employers within the target groups of students and graduates.
Rolf Sigmund, former Managing Director, L'Oréal Germany GmbH

Do you have any questions about studying?
Please contact us!

Feel free to send us your questions from Monday to Friday. We'll respond to you from 10 am to 3 pm (CET) on weekdays. Looking forward to chat!
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Our student advisors are happy to answer all your questions about the ISM, our study programs, application and selection process and financing options in a personal appointment.
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Your Master Study Advisors

Katharina Röder

Campus Dortmund

Katharina Röder
+49 231.97 51 39-447
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Antonio Luna ISM Study advisor

Campus Stuttgart and Frankfurt/Main

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Sindy Schulz

Campus Hamburg & Berlin

Sindy Rode
+49 30.3 15 19 35-175
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