Acquire Specialist Knowledge in Sports - Master of Sports Management curriculum

With the Strategic Sports Management Master's program, you train yourself for taking on management positions in the sports sector, a global growth market with above-average growth potential. The basis of the practice-oriented Master's program in sports management is a sound theoretical management basis and its practical application to the sports industry.

The focus is on the global future topics in sports as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.

By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for the current and future trends and challenges in the sports business. This lays the foundation for a successful career in sports organizations (professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.

You will spend a semester abroad at a partner university of the ISM and then will write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. More details below.