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Acquire Specialist Knowledge in Sports - Master of Sports Management curriculum
Study program - Strategic Sports Management
With the Strategic Sports Management Master's program, you train yourself for taking on management positions in the sports sector, a global growth market with above-average growth potential. The basis of the practice-oriented Master's program in sports management is a sound theoretical management basis and its practical application to the sports industry.
The focus is on the global future topics in sports as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.
By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for the current and future trends and challenges in the sports business. This lays the foundation for a successful career in sports organizations (professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.
You will spend a semester abroad at a partner university of the ISM and then will write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.
If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. More details below.
Program Content Sports Management Master
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Leadership Skills
- Corporate Governance & Business Ethics (2 ECTS)
- Negotiation, Communication & Executive Presentations (2 ECTS)
- Cross Cultural Leadership (2 ECTS)
Strategy & Innovation in Sports
- Business Models & Strategies in Sports (2 ECTS)
- Value Creation & Sports Platform Strategy (2 ECTS)
- Innovation Management (2 ECTS)
Strategic Sports Marketing
- Marketing & Sales Management in Sports (2 ECTS)
- Brand Management in Sports (2 ECTS)
- Sports Sponsoring & Media Management (2 ECTS)
Research and Evaluation in Sports
- Evaluation Methods in Sports (2 ECTS)
- Evaluating Sports Brands (2 ECTS)
- Research Project Management (2 ECTS)
Sustainability in Sports
- Sustainable Sports Organizations (2 ECTS)
- Sustainable Sports Events (2 ECTS)
- New Business Models & Design Thinking in Sports (2 ECTS)
Digitalization in Sports
- Digital Transformations in Sports (2 ECTS)
- Digital Sports Products (2 ECTS)
- Management of eSports (2 ECTS)
Integrative Sports Management
- Stakeholder Management in modern Sports Organizations (2 ECTS)
- Developing and New Sports Markets (2 ECTS)
- Integrative Sports Facility Development (2 ECTS)
Nature, Sports and Tourism
- Sports Tourism (2 ECTS)
- Nature and Outdoor Sports (2 ECTS)
- Activity & Health (2 ECTS)
Market Research/Consulting Project (6 ECTS)
Internship
- Practical experience phase 1 (6 ECTS)
Semester abroad. (24 ECTS)
Electives depending on ISM partner university and individual specialization.
More information on the semester abroad page.
MASTER'S THESIS (30 ECTS)
Additionally, you can receive an international Double Degree from one of our partner universities.
Fast Track: On the Fast Lane to Your Master degree in Sports
When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Strategic Sports management degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.
Do you have any questions about studying?
Please contact us!
Your Master Study Advisors
Campus Dortmund
Katharina Röder
+49 231.97 51 39-447
Campus Stuttgart and Frankfurt/Main
Antonio Luna
+49 711.51 89 62-243
Campus Munich
Nina Weidemann
+49 89.2 00 03 50-42
Campus Cologne
Florian Droste
+49 221.27 09 95-57
Campus Hamburg & Berlin
Sindy Rode
+49 30.3 15 19 35-175