Skip to main content
  • Quick Links
M.B.A. General Management (full-time)

Program Content

Curriculum of full-time MBA Program

Apply now
Request info flyers

Our MBA program full-time offers you a comprehensive overview of all management areas, combining business fundamentals with functional knowledge in areas such as marketing, finance or entrepreneurship. This English language program motivates students to apply their knowledge and skills in an international context through study abroad options in United States. Africa or Asia. Students will then complete their studies with a practice-oriented Master's thesis. 

A particular feature highly appreciated by our students is the personal coaching, with each MBA student benefitting from the counseling of a management coach during their studies.

Program Content MBA Program General Management
Exemplary study plan with 90 ECTS (full-time) 

Download new program content for all study models (from fall 2026) (PDF)

1st semester

Leadership Skills

  • Corporate Governance &
    Business Ethics
  • Negotiation, Communication & Executive
    Presentations
  • Cross Cultural Leadership

Future Strategic Challenges

  • Strategic & International Management
  • Transformation in the Global
    Environment
  • Global Supply Chain Management &
    Global Sourcing

Marketing

  • Strategic Marketing & Current Trends
  • Digital Marketing
  • Advanced Market Research

Project Management &
Strategic Project 1:
GenAI & Digital Transformation

  • Project Management
  • Strategic Project: GenAI & Digital Transformation


Finance & Accounting

  • Corporate Finance
  • Managerial Accounting
  • Financial Reporting & Analysis
2nd semester

Innovation

  • Innovation Management
  • New Business Models
  • Design Thinking


IT-enabled Transformation

  • Data Science & Business Intelligence
  • IT-enabled Information Systems
  • IT Management


Strategic Project 2: Capstone AI & Societal Impact Project

  • Strategic Project 2: Capstone AI &
    Societal Impact Project

Master's thesis

3rd semester

Study abroad (USA)

  • Boston University or City University of Seattle
Request info material
Download the information material free of charge. We can also send it to you by post on request.
Request info material
Contact the study advisors
Our study advisors answer your questions about ISM, programs, applications, and financing.
Request a consultation
Applying to ISM

Register for online admission, upload your documents and start your dream degree program.

Apply now
MBA Plus – A Plus in Flexibility

With the free MBA Plus option, you can choose various additional courses from our online Distance Learning programs as your MBA courses. Use our distance learning content to flexibly expand your MBA studies specialization while also pursuing your professional activities. ISM offers online courses on various topics, such as:

  • Applied Data Science
  • Digital Marketing Management
  • Human Resource Development
  • Sustainability Management
  • and many more.

By participating in MBA Plus you can gain up to 15 additional credit points (ECTS). After successful completion, you will also receive an extra certificate. For booking, please contact our study advisor.

Nina Weidemann MBA study advisor

Study advisor MBA Plus
Nina Weidemann
+49 89.2 00 03 50-42
This email address is being protected from spambots. You need JavaScript enabled to view it.

Questions about studying?
Contact us!

Whether in a personal consultation, by phone, email, or WhatsApp - we are always available to answer your questions and are happy to provide you with individual support on your path to university!

WhatsApp

Please feel free to send us a message from Monday to Friday. We are always available on weekdays from 10:00 a.m. to 3:00 p.m. German time (CET).

WhatsApp Chat
Request a consultation
Our study advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment. Do not hesitate to contact us!
Request a consultation
Your MBA Study Advisors

Marcella Brockerhoff

Tel.: +49 711.51 89 62-221

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Nina Weidemann

Tel.: +49 89.2 00 03 50-42

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.