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M.A. Digital Marketing

Program Content

Future-oriented education - Master of Online Marketing curriculum

Syllabus - Master in Digital Marketing

Constant developments, such as the Web 3.0, present online marketers and digital marketing managers with new opportunities and challenges. The Digital Marketing degree program meets all requirements of a future-oriented marketing education. You will acquire targeted expertise in areas such as digital marketing strategy, content and cross-media marketing, as well as marketing analytics and search engine optimization (SEO). You will also learn about and apply trend topics such as audio marketing and messenger marketing.

You will study the first two semesters at our new, modern campus in Berlin, before spending the third semester at one of our partner universities abroad. The International Office will support you in your search for and correspondence with the partner university abroad.

You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS already in the fourth semester.

If you would like to speed up the pace of your Digital Marketing master studies, you can take the Fast Track option and graduate in only three semesters, with only 90 ECTS.

Program Content M.A. Digital Marketing

1st Semester

Fundamentals of Digital Marketing

  • Digital Business Models & Platform Economy (2 ECTS)
  • Consumer/User Behavior (2 ECTS)
  • Internet & Social-Media-Recht (2 ECTS)

Marketing Strategy & Planning

  • Digital Marketing Strategy & Brand Management (2 ECTS)
  • Omni-Channel Marketing Planning (2 ECTS)
  • Digital Marketing Game (2 ECTS)

Marketing Research

  • Qualitative Market Research (2 ECTS)
  • Advanced (quantitative) Market Research (2 ECTS)
  • Marketing Analytics & Data-driven Marketing (2 ECTS)

Digital Marketing Dashboard

  • Customer Relationship Management (2 ECTS)
  • Customer Journey/User Experience Management (2 ECTS)
  • Marketing Controlling (2 ECTS)

Digital Communication

  • Influencer Relations & Influencer Marketing (2 ECTS)
  • Cross-Media Communication & Storytelling (2 ECTS)
  • Social Media & Community Management (2 ECTS)
2nd Semester

Digital Skills

  • Technical Online Marketing Basics (2 ECTS)
  • Digitales Projektmanagement (2 ECTS)
  • Softwareanwendungen & Contentmanagement (2 ECTS)

Digital Marketing Tools

  • Messenger Marketing (2 ECTS)
  • SEO, SEM & SEA (2 ECTS)
  • Audio Marketing (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)

Digital Marketing Research/Consulting Project (6 ECTS)

Internship (Work placement) I (6 ECTS)

3rd Semester

Semester abroad. (24 ECTS)

4th Semester

MASTER'S THESIS (30 ECTS)

Fast Track for master programs at ISM

Fast Track: On the Fast Lane to Your Digital Marketing degree

When you choose the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Digital Marketing degree on-campus in only 3 semesters and with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.

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Your Master Study Advisors

Katharina Röder

Campus Dortmund

Katharina Röder
+49 231.97 51 39-447
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Antonio Luna ISM Study advisor

Campus Stuttgart and Frankfurt/Main

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Sindy Schulz

Campus Hamburg & Berlin

Sindy Rode
+49 30.3 15 19 35-175
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