M.A. Digital Marketing
Program Content
Syllabus of the Master in Digital Marketing
Constant developments, such as the Web 3.0, present online marketers and digital marketing managers with new opportunities and challenges. The Digital Marketing degree program meets all requirements of a future-oriented marketing education. You will acquire targeted expertise in areas such as digital marketing strategy, content and cross-media marketing, as well as marketing analytics and search engine optimization (SEO). You will also learn about and apply trend topics such as audio marketing and messenger marketing.
You will study the first two semesters at our new, modern campus in Berlin, before spending the third semester at one of our partner universities abroad.
You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS already in the fourth semester. If you would like to speed up the pace of your Digital Marketing master studies, you can take the Fast Track option and graduate in only three semesters, with 90 ECTS.
Program Content M.A. Digital Marketing
Fast Track: On the Fast Lane
With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters with 90 ECTS. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master). Find out more from your study advisor.
Do you have any questions about this program? Please contact us!
+49 151.41 97 68 03
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Master's programs in Berlin
Sindy Schulz
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