Moving to another city was easy for me, even though I’ve met many great friends in Ingolstadt, who I hope to stay in contact with. But Munich is the city I’ve been looking for during this phase of my life. I have little doubt about that. And the change was not only relevant regarding academics and my career. There is so much to see and to do in Munich – you can even go surfing, something I have missed a lot!
Why Marketing and Communications Management?
Brands are more than logos or slogans. They convey a message. They reflect our dreams, our desires and our ambitions. They give us ideas and they inspire us every day. But the image we connect with a brand is no coincidence. It’s the result of a long process of creativity, design and customer acquisition.
Therefore, marketing and communication is a very interesting study program for me. It teaches us to use marketing tools as well as the use of social networks and media. It’s a profession that matches my personality and it also interests me because it has an important psychological component.
A diverse sector with many job opportunities
Another reason why I have chosen marketing is that it’s a profession with a wide range of job opportunities. Additionally, Munich is an economically strong city in which many of the most important companies in Europe are located.
Many people live here and it is the perfect place to see the work of marketing companies and thousands of consumers in action.
What’s the next step?
The only AACSB accredited private German university of applied sciences
