Good logistics means happy customers – workshop with tchibo.de
Presenting products in a good light - that's what many online stores can do. However, to be successful in the long term, you need more. The way to a happy customer is through logistics and logistical services in online sales. In a practical workshop with tchibo.de, students from the Master's program International Logistics & Supply Chain Management took a closer look at the online store and worked out potential for optimization.
Where is my delivery at the moment? How many items are still available? When will the product arrive at my home? Prof. Dr. Dagmar Tomanek's logistics students in Hamburg analyzed which services are available for online sales and which are most important for tchibo.de's customers. In a major market analysis of over 60 global online stores, the group compiled valuable data that tchibo.de can use for further development in e-commerce. In the final presentation, the group also presented very specific ideas for simplifying returns processes or providing additional incentives to continue shopping.
Tchibo.de was happy with the students' input and the students were grateful for the opportunity to work in such a practical way during their studies. "ISM stands for internationality. For the logistics students from Honduras, China and India, the workshop was a unique opportunity to experience intercultural project work and find out how resilient they are under time pressure," said. Prof. Dr. Dagmar Tomanek.
