For clean oceans - ISM students develop ideas for NIVEA special edition 2025

The International Management and Brand Management students then deepened their insights with the help of an online survey and used this as a basis to develop product ideas for a series including deodorant, shower gel, and body lotion. An important requirement was that all products should be manufactured as sustainably as possible and should be free of problematic ingredients, microplastics or unnecessary packaging.

At the headquarters of NIVEA's umbrella brand Beiersdorf, the student teams finally presented their special editions: a Four Elements Edition, as an individual series for different user types, a power treatment for particularly sensitive skin, and a "Marvelous Marine" edition. By purchasing this edition, customers could contribute to cleaning the oceans of plastic waste.

Throughout the semester, the teams were in communication with their contacts at NIVEA. "It felt like actual work experience," summed up Global Brand and Fashion Management student Aleksander Dariusz Plucinski. This impression was also shared by ISM Professor Dr. Nicole Fabisch: "The students developed impressively creative concepts, some of which were quite agency-level in my eyes. I was incredibly proud to observe how the students surpassed themselves."

Practical projects with exciting corporate partners - find out what else you can expect during your studies at ISM.