Marketing in Berlin

Q: How long does a marketing degree take to complete?

You can complete your Master's in Marketing full-time in 4 semesters and earn 120 ECTS credit points. Also, during your degree, you have the opportunity to graduate in only three semester, if you pick the "Fast Track" option at the beginning of your studies. This option is elective and only possible if you bring 210 ECTS credit points from your Bachelor studies or already have work experience.

Start a practical marketing study program in the capital

The marketing programs at ISM in Berlin, Germany offer an internationally oriented education that blends academic theory with hands-on experience. With English-taught master’s program options and a strong focus on digital marketing, strategy, and global communication, the programs are designed for students aiming for international careers. Study-abroad opportunities, internships, and close industry connections provide valuable real-world exposure in a European business context.

Get to know us and find out more about the opportunities of a degree in marketing studies at one of Germany's leading business schools:

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Is a Master of Marketing right for me?

Your skills

Wirtschaftliches Denken

Analytisches Denken

Kommunikation

Zahlenverständnis

Ask yourself these questions:

Are you curious about what drives consumer decisions and how to influence them?
Do you enjoy blending creativity with strategy to build impactful marketing strategies and campaigns?
Do you want a versatile skill set that opens doors across all industries worldwide?
Are you excited to explore the latest digital tools, trends, and data-driven techniques?
Are you ready to tackle real-world business challenges with innovative marketing solutions?

If most of these sound like you, marketing studies could be the best choice for you. Our study advisors can help you decide whether a marketing degree on-campus or an online one is right for you, what you can expect in terms of content, admission requirements and what career opportunities you will have afterwards.

Find the right Marketing program for you

Become an expert in marketing, branding, and customer needs. A marketing management degree at ISM Berlin will teach you the skills and know-how of the digital, marketing and advertising industry and enable you to solve business challenges with agility. You will develop concepts and recommendations for action by combining your knowledge of business administration, marketing, and management. You can study marketing with various study models. Find your dream degree program that best suits your life situation:

Marketing programs in Berlin (on-campus)

Master of Strategic Marketing Management
Focuses on the strategic aspects of marketing, preparing students for a varitey of management roles in marketing or sales.
Available at: Berlin and other campuses (Dortmund, Munich)
Start date: winter semester (September/October)
Bachelor Marketing & Communications Management
Available at: all campuses
Languages: German and Englisch (knowledge of German is required)
Start date: winter and spring semester

Distance Learning Marketing programs (online)

Master of Digital Marketing Management (online)

This English-language flexible distance learning program prepares you ideally for a career in online marketing. The program combines generic marketing management knowledge with specializations in digital marketing topics like social media, search engine optimization, paid ads.

Available online.
Start date: anytime.
Bachelor of Marketing & Kommunikation (online)
Available at: 100 % online studies, independent of physical location
Languages: German.

A marketing degree at ISM Berlin means

A reputable German degree that can provide an edge to your resume

Quality, practical of teaching to ensure excellent academic development

Exciting internships that provide practical experience

Included semester abroad to gain international exposure via a broad partner university network for global connections.

Allows you to connect and network with students and alumni and exchange ideas with professors

Entitles you for a job seeking visa in Germany if you wish to start or continue your career in Germany

Job market entry opportunities to support your future success, incl. 18-month work permit after graduation

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Download the information material free of charge. We can also send it to you by post on request.

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Contact the study advisors

Our study advisors answer your questions about ISM, programs, applications, and financing.

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Applying to ISM

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Why join a program in marketing in Berlin at ISM

International focus

Master's degree taught in English with a semester abroad and the opportunity to add more international experience by getting a second Double Degree abroad.

You will interact with diverse student communities and benefit from global networking opportunities.

Practice-oriented

We offer competitive programs that are demand-driven and oriented towards the current needs of the markets. Your Master's includes practical projects, internships, and soft‑skills coaching. You'll work on real company projects, case studies, and assignments that directly connect theory to business practice.

Personalized learning

Small study groups, combined with individual support, and strong ties to faculty services and study advisor create a focused and supportive atmosphere.

Flexible pathways

Take the standard (4-semester) route or decide for the Fast Track option and graduate in 3 semesters. Also, you can decide for the Double Degree option.

Also, Germany offers post-study work visas for international alumni and a strong business environment for job seekers.

Study marketing in Berlin - Entry requirements and deadlines

Documents required to apply

For the pre-check of your qualification for a marketing program in Berlin at ISM, please submit the following to the study advisor at Berlin campus:

School-leaving certificate (if already available)
Transcript of records (translated in English)
Brief curriculum vitae (CV)
Copy of passport or national ID card
Optional, only if available: certificate of language skills, for example TOEFL, IELTS or other.

Upon examination and successful verification of your documents, you will be able to register for an online admission test.

Application period and timeframes

ISM does not have strict application dates, but international applicants who require a study visa please submit the application documents by July 15th for the programs that start in fall term.

The admission test is valid for 1 year, so we recommend that you start applying even before having your final school leaving certificate in order to save time and secure yourself study free discounts of up to 1,500 Euro. Please get informed from your country' consulate how long the study visa application process currently takes and prepare acordingly.

#All you need to know

Download now information material

Information about the programs and course content
Your options regarding the integrated semester abroad
Career prospects and how we help with getting hands-on experience
Experiences of current students

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Why study marketing?

Marketing studies teach how brands, products, and services are positioned and promoted in competitive markets. They cover consumer behavior, digital media, branding, communication strategies, and market analysis to help people connect with audiences and drive business growth. Many students choose marketing programs to acquire the knowledge and practical skills needed to succeed in a fast-moving, global marketplace. You will not only gain in-depth expertise in the core areas of marketing, but also valuable insights through our international networks and over 190 university partnerships.

What does a marketing manager do? As a marketing manager, you will be confident in campaign planning, have a solid grasp of marketing or media budgets, take on strategic responsibilities, and collaborate in interdisciplinary teams at home or abroad. You will also develop a deep understanding of audience needs and become an expert in navigating diverse market environments.

What are my career options with a Marketing degree?

After completing your marketing degree, you will have numerous career opportunities in business. Marketing is needed in almost all companies that offer products or services. Marketing is much more than advertising. In your job, you can, for example, develop creative digital campaigns with measurable goals and use the various communication tools you learn about during your studies to put together the right marketing mix online and offline. Thanks to the online marketing content in the program, you will have the opportunity to learn about topics such as email marketing, social media, and analytics, as well as content creation and ad placement via Google—work in marketing is extremely diverse and varied.

Occupational fields

Online Marketing
Social Media Marketing
Content Marketing
Performance Marketing
SaleMarketing
Product Manager
Corporate Communications Manager

Industries

Marketing agencies
Automotive industry
Retail
Advertising industry
Information and communication
Food industry
Media companies
Tourism and events industry

How to apply for Marketing in Berlin

Are you ready to start on the path to a successful marketing career at ISM? Then apply now for one of our degree programs. Prepare your preliminary documents (such as transcript of records, resume, school leaving certificate or Bachelor certificate if you have), find out about deadlines and application procedures and take the first step towards an exciting professional future.

Beside this, each of our degree programmes includes at least an integrated internship as well as a semester abroad at one of our around 190 partner universities to enhance your international knowledge, provide you with valuable intercultural experience and prepare you for an international career. For further information, please download our information brochure.

Step 1

Online application

Send documents to an advisor for a "fast check"
Registration for the admission process
Submission of application documents

Step 2

Preparation

Preparing a short case study presentation, for example of your bachelor's thesis or one of your favorite term papers

Step 3

Admission test day

Presentation of the case study & discussion followed by
Online interview with program director

Step 4

Decision & study start

Receive results in few days
Contract signing
Visa application, if needed
Welcome to ISM!

Info Session

Join our Online Info Session

Interested to pursue a degree program in Germany and you have questions about the curriculum, application process, deadlines or the tuition fees and financing? Then join us for the upcoming Online Info Session on December 11th.

If you have questions in advance, please contact our study advisors and book a personalized online consulation.

Save your seat now

Questions about studying?
Contact us!

Whether via WhatsApp, in a consultation, or by email to This email address is being protected from spambots. You need JavaScript enabled to view it., we are happy to answer your questions at any time!

Feel free to send us a message from Monday to Friday. We are available on weekdays from 10:00 a.m. to 3:00 p.m. (CET).

WhatsApp Chat

Request a consultation

Our study advisors are happy to answer all your questions about the ISM and our programs as well as financing options in a personal online appointment. Do not hesitate to contact us!

Request a consultation

Your Study Advisors

Study advisor Bachelor's programs in Berlin

Marrit Koenig
+49 30.3 15 19 35-22
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Study advisor Master's programs in Berlin

Sindy Rode
+49 30.3 15 19 35-175
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FAQ – Marketing degre in Berlin

Why study marketing?

How long does a marketing degree take to complete?

You can complete your Master's in Marketing full-time in 4 semesters and earn 120 ECTS credit points. Also, during your degree, you have the opportunity to graduate in only three semester, if you pick the "Fast Track" option at the beginning of your studies. This option is elective and only possible if you bring 210 ECTS credit points from your Bachelor studies or already have work experience.

For more information, contact the study advisors.

What are the course contents of a marketing degree?

In the Marketing Management program at ISM, you will learn how to tailor product and corporate communications to the needs of customers. In the Digital Marketing degree you will learn to develop digital strategies and communication tacticts targeted towards customers and the marketing of goods and services. Marketing is diverse, analytical, and creative at the same time. In addition to business administration, you will also study campaign planning, content marketing, online marketing, and social media marketing. You will learn how websites are structured, advertisements are placed, and campaigns are planned, analyzed, and implemented. The decisive factor for success here is the selection of communication channels appropriate for the target group and mastery of the “communication keyboard” in local, international, or global marketing.

What are my career options with a marketing degree?

After completing your marketing degree, you will have numerous career opportunities in business. Marketing is needed in almost all companies that offer products or services. Marketing is much more than advertising. In your job, you can, for example, develop creative digital campaigns with measurable goals and use the various communication tools you learn about during your studies to put together the right marketing mix online and offline. Thanks to the online marketing content in the program, you will have the opportunity to learn about topics such as email marketing, social media, and analytics, as well as content creation and ad placement via Google, work in marketing is extremely diverse and varied.