Christina Exner

As a fashion management student, Christina Exner did not choose a typical fashion capital like Paris or London for her semester abroad, but Shanghai. "I was particularly attracted by the idea of experiencing a completely new culture and finding my place in a world metropolis alongside 25 million other people.

In China's largest city, the 27-year-old studied at the Ecole Superieure des Sciences Commerciales d'Angers (ESSCA) and likes to recall her time there. "ESSCA attaches great importance to interactive courses, so we gave many presentations and often worked together in groups," says Christina from M.A. Luxury, Fashion & Sales Management.

"In addition to the professional experience of the lecturers, their personal experience was also particularly influential, which further increased the learning effect immensely".

One of the many highlights for Christina was her visit to Shanghai Fashion Week. "It was an overwhelming feeling to be able to watch the live shows and exchange ideas with various Chinese designers," said the Munich ISM student, who is currently writing her master's thesis. What fascinates Christina above all is that tradition and modernity come together like no other city in Shanghai. "China in general is an incomprehensibly digital country. Mobile payment is made everywhere - in the supermarket, in the gym or after a taxi ride."

 

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