The first year of dual-study students at ISM Dortmund took a look behind the scenes at Radio 91.2.

Up-to-the-minute information and an air of spontaneity – it is not for nothing that radio is one of the fastest means of mass communication. The first dual-study students at ISM Dortmund had the opportunity to discover this for themselves. An excursion to Dortmund-based radio station 91.2 gave the students a fascinating insight into the editorial side of the business and the live workings of the station.

The ISM students were initially welcomed and given a tour of the offices by Sven Hausmann, a member of the editorial team. In addition, a brief presentation provided the seven ISM students with an overview of the private radio station’s concept. “Radio is characterised by its ability to act quickly. Information is provided to listeners directly without any intermediary players being involved. And in this context, it’s important to find the right way to address your audience,” Sven Hausmann explained. “Firstly, you have to make sure all the details are as authentic as possible. And secondly, it’s about addressing one another on equal terms, thus allowing you to connect with your listeners.”

Radio 91.2 is one of a total of 45 local radio stations in North Rhine-Westphalia. The editorial and DJ team broadcasts live from Dortmund for up to 12 hours a day. But how does a live show work exactly and which technical steps need to be considered? To gain an overall impression, the ISM students were allowed to accompany DJ Steffi Strecker during a live broadcast. “A short, bullet point list is a good way to prepare, some DJs even note down whole sentences. But the most important thing, however, is that it doesn’t sound like you are reading from a script and that your voice sounds natural,” she told the students.

The ISM students then discovered for themselves that appropriate expression and clear pronunciation are paramount to being a good DJ. As a surprise treat at the end of the event, they were allowed to sit down behind the microphone and record a demo tape. Summarising the day, ISM student Katharina Schlinke said: “The excursion gave us an interesting look behind the scenes at the radio station. We discovered just how varied work in the field of radio is – from planning and editorial discussions to sound recording.” After gaining three to five months of practical experience in their respective companies, it is now time for the dual-study ISM students to spend twelve weeks at the university.