Prof. Dr. Bernd Schabbing presented an ISM study on mobility.

How can transport and traffic embrace the age of digitisation? The first ‘Hypermotion’ dealt with the challenges and opportunities faced by the transport systems of tomorrow. In cooperation with Messe Frankfurt, a working group of ISM students under the guidance of ISM professor Dr. Michael Benz helped develop the exhibition design.

“The interlinking of logistics, mobility and digitisation is essential, especially in cities. These are key aspects of our course that link us intrinsically to Hypermotion,” explains Dr. Benz, who is head of the master’s programme M.Sc. International Logistics & Supply Chain Management. “Besides exhibitors, an array of speakers from various discipline backgrounds helped bring new momentum to the topic.”

Six ISM students from different degree courses were responsible for preparing these tech talks. During the two-month project, the ISM students were involved in a wide range of tasks. This included developing a marketing concept, taking care of speakers and organising panel discussions. These allowed experts from the fields of infrastructure, trade and research to engage the audience of exhibition and conference professionals with their innovative and future-focused subject matter. “I never thought we’d be allowed to take on so much responsibility and enjoy cooperation on a complete equal footing,” explains Nina Beike, one of the student leaders of the working group. “The organisation alone was interesting and during the exhibition we gained vital insight by talking to exhibitors and speakers.”

ISM tutor Urs Liedtke hosted one of the panel discussions and Prof. Dr. Bernd Schabbing presented the results of an ISM study on mobility. After this successful premiere, ISM and Messe Frankfurt look forward to working together again on the next Hypermotion.