ISM students develop ideas for Swim Race Days

How can sporting events become more sustainable without losing their spirit? Sports Management students from Dortmund addressed this question in a practical project with the Swim Race Days and SV Westfalen.

For rider Julia Schatzmann sustainability in sports is a particularly important topic. "I want to play an active role in shaping the future of equestrian sport," says Julia, who has already contributed ideas to the horse show LONGINES BALVE OPTIMUM in the past.

Future-oriented and practical ISM lectures always provide new opportunities for this. "What I particularly like is that we are working on another business case in this project with the Swim Race Days - with direct feedback from the management."

The SV Westfalen team also appreciates the exchange with the junior managers. "The students contributed with many aspects and presented good approaches, for example new production technologies and process optimizations for water catchment and use," says Uwe Weckelmann, Head of Communication at SV Westfalen. "The basic idea of a mascot as an ambassador with a recognition effect is very nice.”

Are you also interested in sport and sustainability? Then take a look at our Master’s Program Strategic Sports Management.

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