Bachelor International Management global track

Unlimited State Recognition

Facts and figures

Summer School Digital Business Transformation at a Glance

Dates: 6th – 17th July 2020
Campus: Munich
Contact hours: 48h
ECTS: 8 ECTS
Week 1: Design Thinking
Week 2: Digitalization & Data-Driven Business
Business trips: Two included company visits
Language: English
Evaluation: Official Certificate of Participation
Tuition fees: 1,250 Euro
Accommodation: Not included but we will be happy to assist with finding accommodation options.

Design Thinking

Design Thinking

Course 1 includes the following contents:

  • apply design thinking models and approaches to navigate innovation
  • transition through the phases of inspiration, ideation, and implementation
  • use tools like visualization, customer journey mapping, and storytelling to create unique solutions
  • learn about artificial intelligence, machine learning and deep learning for product and ecosystem design from a designer’s perspective
  • test, refine, and improve new ideas, business models, and processes
Digitalization & Data-Driven Business

Digitalization & Data-Driven Business

Course 2 includes the following contents:

  • learn about the basics and drivers of digitalization
  • find out about data and knowledge management as the basis for IT-enabled business process management
  • understand selected digitization aspects in electronic procurement (e.g. EDI) and electronic sales (e.g. competition in the age of Web 3.0) of products and services
  • planning (e.g. Smart Products) and creation (e.g. Smart factor, Industry 4.0) of digital products
  • get to know e-services, hybrid products and methods of service engineering
  • understand processes of digital transformation of enterprises and disruptive business model innovations based on new technologies
Application

Participant Profiles

This program is essential for professionals, students and graduates interested in any industry who are tasked with problem solving and are looking for new and rigorous approaches to finding solutions.
The summer school is designed for senior undergraduate and graduate students. The program is suited for participants interested in business consultancy, strategic management, digitalization and data-driven business.

The summer school delivers the essential dimensions of innovation and understanding industry disruption.

How can I apply?

To apply please send an email to Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! including the following documents:

  • CV
  • Transcript of Records
  • Proof of English knowledge (min. B2 according to CEFR)

Application deadline is 31st March 2020.


Do you have any questions about the program?
Please feel free to contact us!

Julia Welker
Julia Welker
+49 231.97 51 39-556
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Prof. Dr. Matthias Lederer
Prof. Dr. Matthias Lederer
+49 89.2 00 03 50-79
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Prof. Dr. Qeis Kamran
Prof. Dr. Qeis Kamran
+49 231.97 51 39-582
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!