Master Digital Marketing

Unlimited State Recognition

Facts and figures


M.A. Digital Marketing at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: Fall term (September)
Degree: Master of Arts
Campus: Cologne
Accreditation: FIBAA, German Accreditation Council
Admission requirements: Economic studies with 180 ECTS or another degree with at least 30 ECTS in marketing, PR or market research (all requirements).
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, market research project
Language: 100% English
Additional language: None
Tuition fees:

6,180 Euro per semester (1st – 3rd semester)

monthly payment possible

Enrollment fee (EU- & EWR-students): 600 Euro

Enrollment fee (Non-EU-students): 1,500 Euro

Thesis fee (4th semester): 1,200 Euro



Digital Marketing Master program content

Master Online Marketing - Digital Take-Off

Changing consumer behavior and new trends such as messenger & audio marketing – the online world is changing fast. The Master Digital Marketing prepares you specifically for this. You will learn to develop strategies, plan cross-media campaigns, use marketing analytics to derive suitable measures from large data sets and use new marketing instruments such as chatbots, voice search and podcasts. In addition, as a future digital marketeer/online marketing manager, you will deepen your knowledge in areas such as:

  • Consumer/user behavior
  • Social media marketing & community management
  • Influencer marketing
  • Search engine optimization
  • Messenger marketing
  • Contentmanagement
  • Digital project management

View the contents of the Digital Marketing Master programme

Digital Marketing Master - study abroad

Global Marketing

Internationality is closely linked to the Master Online Marketing at ISM: Your marketing studies include an integrated semester abroad, which you spend at one of around 190 partner universities. You will

  • deepen your digital marketing expertise,
  • get to know intercultural focal points and
  • have the opportunity to obtain an international double degree at one of our partner universities abroad.

Learn more about semesters abroad

Application

How Can I Apply?

The Master's program in Digital Marketing is not restricted by a “Numerus Clausus” (NC). Instead, you take part in an internal entrance test to test your abilities, motivation and personality structure.

Further information about the admission requirements and the application process


Dr. Ralf Nöcker
Without exception, all agencies dedicated to communication excellence are constantly on the lookout for talent – and the need is all the greater in the face of digital challenges. That's why GWA's cooperation with the International School of Management is ideal for getting to know and winning future marketing communication professionals.

Dr. Ralf Nöcker,
Managing Director and Member of the Board of the German Association of Communications Agencies (GWA), Member of the ISM Marketing Advisory Board


Do you have any questions about studying? Please contact us!

You can also ask questions regarding your studies via WhatsApp:
0151.41 97 68 03
They will be answered from Monday to Friday 10:00 – 15:00 or the next working day at the latest.

Ramona Schulte
Dortmund Campus
Ramona Nowak
+49 231.97 51 39-42
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Rebekka Pietschmann
Frankfurt/Main & Cologne Campus
Rebekka Pietschmann
+49 69.66 05 93 67-45
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Nina Weidemann
Munich & Stuttgart Campus
Nina Weidemann
+49 89.2 00 03 50-42
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Katharina Bohm
Berlin & Hamburg Campus
Katharina Bohm
+49 30.3 15 19 35-101
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!