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Business theory with practical relevance

Students are expected to complete the Masters in Fashion Management in three semesters, plus the Master's thesis. In the first semester you will learn about various sales structures and also how to choose the right properties for your retail strategy. Pricing and product development for luxury goods additionally play a role at the start of the course. This then forms the basis for modules focusing on customer relations management, brand management and design management.

The third semester of the Masters in Fashion Management course is spent at an ISM partner university to better understand the international perspectives of the chosen field and to promote cross-cultural skills. The network for the Masters in Fashion Management is currently being organised, as the course is available for the first time in the winter semester 2015/2016. The Masters degree course incorporates a placement component and integrates practical projects into the lectures.

Student Advisor Master´s Programs


You can also ask questions regarding your studies via WhatsApp: +49 151 41976803.

They will be answered from Monday to Friday 10:00-15:00 or the next working day at the latest.

Ramona Schulte Campus Dortmund & Hamburg
Ramona Schulte
+49 231.97 51 39-42
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Katharina Bruder Campus Frankfurt/Main & Cologne
Katharina Bruder
+49 69.66 05 93 67-45
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Errol Karkosch Campus Munich & Stuttgart
Errol Karkosch
+49 89.2 00 03 50-42
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Program Content M.A. Luxury, Fashion & Sales Management

1st Semester M.A. Luxury, Fashion & Sales Management

Fundamentals of Luxury & Fashion Management

  • Markets & Players in the Luxury & Fashion Industry (2 ECTS)
  • Marketing of Luxury Goods & Fashion (2 ECTS)
  • Consumer Behavior (2 ECTS)
  • Luxury Communication & Media Planning (2 ECTS)

Sales Force Management

  • Retail & Real Estate Management (2 ECTS)
  • Sales Techniques (2 ECTS)
  • E-tailing (2 ECTS)
  • Recruitment & Training Strategies (2 ECTS)

Leadership Skills

  • Intercultural Management & Negotiations (2 ECTS)
  • Global Leadership & People Management (2 ECTS)

Methodical Skills

  • Quantitative Market Analysis Methods (2 ECTS)
  • Qualitative Trend Analysis Methods (2 ECTS)

Work placement (12 ECTS)

2nd Semester M.A. Luxury, Fashion & Sales Management

Compulsory modules:

Supply Chain Management & Buying

  • CRM & Customer Intelligence (2 ECTS)
  • Supply Chain & Operations Management (2 ECTS)
  • Retail Buying & Merchandising (2 ECTS)
  • Finance & Controlling (2 ECTS)

Case Study Fashion

  • Scientific Methods (2 ECTS)
  • Case (4 ECTS)

Design Management

  • Design Process & Strategy (2 ECTS)
  • Industrial Design (2 ECTS)
  • Interior Design & Merchandising (2 ECTS)
  • Sustainable Design (2 ECTS)

Luxury Brand Management

  • Brand Identity & Brand Value (2 ECTS)
  • Creativity & Art (2 ECTS)
  • Brand Architecture (2 ECTS)
  • Trademark Law & Copyright (2 ECTS)

3rd Semester M.A. Luxury, Fashion & Sales Management

Semester abroad. (24 ECTS)

Study Profile

The Masters in Fashion Management combines business management know-how with the skills required for a successful career in marketing, trading, purchasing or selling of luxury and consumer goods.

Semester Abroad

After two semesters at ISM, you will be expected to spend a semester at an ISM partner university.

Double Degree

If you decide to enrol in the double degree course, successful study will result in you being awarded a German master’s degree from ISM and a master’s degree from an international partner university.


Your Application at the International School of Management.


As a state-recognized, non-profit university the ISM is solely financed by tuition fees. Upon acceptance of a degree course place at the ISM the applicant has to pay an admission fee. Once you are accepted as a student at the ISM you are required to pay enrolment fees, which amount to 600 Euro.

Register for Admission Test

Info about Admission Test Registration.


Program Related Downloads.

Program content Master Fashion Management, ISM Germany