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Strategic skills combined with practical experience

The Marketing Masters at ISM provides the necessary qualifications to become an international marketing manager. It also teaches students how to work and think in a strategic, conceptual manner, while enabling them to develop the detailed knowledge required to put strategic business plans into action.

Student Advisor Master´s Programs


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Ramona Schulte Campus Dortmund & Hamburg
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Errol Karkosch
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Program Content M.A. Strategic Marketing Management

1st Semester M.A. Strategic Marketing Management

Marketing Research

  • Consumer Behaviour (2 ECTS)
  • Advanced Market Research (2 ECTS)
  • Applied Statistics (2 ECTS)

Strategic Management

  • Strategic & Corporate Management (2 ECTS)
  • Brand Management (2 ECTS)
  • Trademark and Unfair Competition Law (2 ECTS)

Strategic Marketing

  • Marketing Strategies (2 ECTS)
  • Marketing Planning (2 ECTS)
  • Marketing Coordination & Evaluation (2 ECTS)

Relationship Marketing

  • Services Marketing & Service Quality (2 ECTS)
  • Customer Relationship Marketing (2 ECTS)
  • Internal Marketing & Behavioral Branding (2 ECTS)

Work placement (12 ECTS)

2nd Semester M.A. Strategic Marketing Management

Compulsory modules:

Managing Skills

  • Leadership & Change Management (2 ECTS)
  • Business Ethics (2 ECTS)
  • Intercultural Communication & Negotiation (2 ECTS)

Classic Communications

  • Above-the-Line-Communication (2 ECTS)
  • Media Planning (2 ECTS)
  • Integrated Communication (2 ECTS)

Market Research Project (6 ECTS)

Elective modules:

Digital Marketing

  • Online Marketing, Online Advertising & Social Media (2 ECTS)
  • E-Marketing & E-Commerce (2 ECTS)
  • Mobile Marketing (2 ECTS)

Sales Marketing

  • Price Management (2 ECTS)
  • Direct Marketing (2 ECTS)
  • Sales Promotion (2 ECTS)

Public & Publicity Communications

  • Event Marketing & Sponsoring (2 ECTS)
  • Product Placement & Branded Entertainment (2 ECTS)
  • Public Relations (2 ECTS)

3rd Semester M.A. Strategic Marketing Management

Semester abroad. (24 ECTS)

Study Profile

During the M.A. degree course you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research.

Semester Abroad

After two semesters at ISM, you will be expected to spend a semester at an ISM partner university.

Double Degree

If you decide to enrol in the double degree course, successful study will result in you being awarded a German master’s degree from ISM and a master’s degree from an international partner university.


Your Application at the International School of Management.


As a state-recognized, non-profit university the ISM is solely financed by tuition fees. Upon acceptance of a degree course place at the ISM the applicant has to pay an admission fee. Once you are accepted as a student at the ISM you are required to pay enrolment fees, which amount to 600 Euro.

Register for Admission Test

Info about Admission Test Registration.


Program Related Downloads.

Program content Master Strategic Marketing Management, ISM Germany

Best Practice M.A. Strategic Marketing Management