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Application Procedure at the ISM

To qualify for this M.A. program you first need to have successfully completed your first study program with a minimum study period of six semesters and have achieved a final grade

  • at a university or
  • an equivalent foreign higher education institution, and
  • you need to submit your application documents.

Additionally, you will have to take part in a multi-level admissions test (written and oral).

You must have previously taken examinations in one of the following subjects:

  • Business studies and/or economics with at least 30 ECTS points
  • Communications- and/or media studies with at least 30 ECTS points
  • Social sciences and/or psychology with at least 30 ECTS points

If you have studied a non-economic bachelor or are missing some quantitative ECTS-points, ISM offers a Pre-Master program to prepare for this study.

Please register for the written admissions test either online or in writing using the application form. We will then write you to confirm your registration stating the date of your personal admissions test.

International applicants who require a visa for studying in Germany must submit their application documents by the 15. June of the same year.

Student Advisor Master´s Programs

 

You can also ask questions regarding your studies via WhatsApp: +49 151 41976803.

They will be answered from Monday to Friday 10:00-15:00 or the next working day at the latest.

Ramona Schulte Campus Dortmund & Hamburg
Ramona Schulte
+49 231.97 51 39-42
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Katharina Bruder Campus Frankfurt/Main & Cologne
Katharina Bruder
+49 69.66 05 93 67-45
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Nina Weidemann Campus Munich & Stuttgart
Nina Weidemann
+49 89.2 00 03 50.42
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Study Profile

During the M.A. degree course you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research.

Program Content

The Marketing Masters at ISM provides the necessary qualifications to become an international marketing manager.

Semester Abroad

After two semesters at ISM, you will be expected to spend a semester at an ISM partner university.

Double Degree

If you decide to enrol in the double degree course, successful study will result in you being awarded a German master’s degree from ISM and a master’s degree from an international partner university.

Financing

As a state-recognized, non-profit university the ISM is solely financed by tuition fees. Upon acceptance of a degree course place at the ISM the applicant has to pay an admission fee. Once you are accepted as a student at the ISM you are required to pay enrolment fees, which amount to 600 Euro.

Register for Admission Test

Info about Admission Test Registration.

Downloads

Program Related Downloads.

Programm content Master Strategic Marketing Management, ISM Germany

Best Practice M.A. Strategic Marketing Management