Hintergrundbild MA SMM

M.A. Strategic Marketing Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: Fall term (September)
Degree: Master of Arts
Campus: Munich, Berlin
Accreditation: FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology. All requirements.
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100% English
Additional language: None
Tuition fees per semester
(1st - 3rd semester):

6,180 Euro in Berlin
6,480 Euro in Munich

monthly payment possible

Enrollment fee: 600 Euro

Thesis fee (4th semester): 1,200 Euro

Please notice: From 2020, the enrollment fee for Non-EU-students is 1,500 Euro.

Student Advisor Master´s Programs


You can also ask questions regarding your studies via WhatsApp: +49 151.41 97 68 03.

They will be answered from Monday to Friday 10:00 – 15:00 or the next working day at the latest.

Ramona NowakDortmund Campus
Ramona Nowak
+49 231.97 51 39-42
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Rebekka PietschmannFrankfurt/Main & Cologne Campus
Rebekka Pietschmann
+49 69.66 05 93 67-45
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Nina WeidemannMunich & Stuttgart Campus
Nina Weidemann
+49 89.2 00 03 50-42
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Katharina BohmBerlin & Hamburg Campus
Katharina Bohm
+49 30.3 15 19 35-101
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Study Profile M.A. Strategic Marketing Management

Becoming a qualified marketing expert

During the M.A. degree course you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this master's program, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You therefore gain the necessary work experience to qualify as a marketing and brand expert.

Country-specific marketing instruments

Internationality is a keyword in the Marketing Masters course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.

Emphasizing theoretical knowledge in a practical environment

During the marketing master's course you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyze and solve business problems. Furthermore, the Masters in Marketing requires you to undertake a twelve-week compulsory internship in a business setting.

Successful brand management

Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realise successful brand management in various markets, even when dealing with a number of possible product, communication, price and distribution instruments.

Program Content

The master's program in marketing at ISM provides the necessary qualifications to become an international marketing manager.

Semester Abroad

After two semesters at ISM, you will spend a semester at an ISM partner university.

Double Degree

If you decide to enroll in the double degree course, successful study will result in you being awarded a German master’s degree from ISM and a master’s degree from an international partner university.


Your Application at the International School of Management.


As a state-recognized, non-profit university the ISM is solely financed by tuition fees. Upon acceptance of a degree course place at the ISM the applicant has to pay an admission fee. Once you are accepted as a student at the ISM you are required to pay enrolment fees, which amount to 600 Euro.

Register for Admission Test

Info about Admission Test Registration.


Program Related Downloads.

Master Strategic Marketing Management, ISM Germany

Best Practice M.A. Strategic Marketing Management