Hintergrundbild MA SMM

M.A. Strategic Marketing Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: Fall semester (September)
Degree: Master of Arts
Campus: Munich
Accreditation: FIBAA, German Accreditation Council
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100 % English
Additional language: None
Tuition fees per semester
(1.-3. semester):
6,100 Euro in Munich
Enrollment fee: 10 % of semester tuition fee (onetime)
Thesis fee (4. senester): 1,200 Euro at all Campi

Student Counseling Master´s Programs

Ramona Schulte Campus Dortmund & Hamburg
Ramona Schulte
+49 231.97 51 39-42
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Katharina Bruder Campus Frankfurt/Main & Cologne
Katharina Bruder
+49 69.66 05 93 67-45
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Evelyn Greiter Campus Munich & Stuttgart
Evelyn Maria Greiter
+49 89.2 00 03 50-42
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Study Profile M.A. Strategic Marketing Management

Becoming a qualified marketing expert

During the M.A. degree course you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You therefore gain the necessary work experience to qualify as a marketing and brand expert.

Country-specific marketing instruments

Internationality is a keyword in the Marketing Masters course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.

Emphasising theoretical knowledge in a practical environment

During the Marketing Masters course you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyse and solve business problems. Furthermore, the Masters in Marketing requires you to undertake a twelve-week placement in a business setting.

Successful brand management

Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realise successful brand management in various markets, even when dealing with a number of possible product, communication, price and distribution instruments.

Program Content

The Marketing Masters at ISM provides the necessary qualifications to become an international marketing manager.

Semester Abroad

After two semesters at ISM, you will be expected to spend a semester at an ISM partner university.

Double Degree

If you decide to enrol in the double degree course, successful study will result in you being awarded a German master’s degree from ISM and a master’s degree from an international partner university.

Application

Your Application at the International School of Management.

Financing

As a state-recognized, non-profit university the ISM is solely financed by tuition fees. Upon acceptance of a degree course place at the ISM the applicant has to pay an admission fee. Once you are accepted as a student at the ISM you are required to pay enrolment fees, which amount to 10 % of the tuition fees.

Register for Admission Test

Info about Admission Test Registration.

Downloads

Program Related Downloads.

Master Strategic Marketing Management, ISM Germany

Best Practice M.A. Strategic Marketing Management